The Myrtle Beach-Florence, SC designated market area (DMA) is a U.S. television market serving the people in the state of South Carolina. It is the 100th biggest media market by size in the United States, with a total population of 322,100 TV households as of the 2022-2023 television season, up +3% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 100 | 0.260% | 322,100 | +2.55% |
| 2021-2022 | 101 | 0.257% | 314,100 | +0.02% |
| 2020-2021 | 99 | 0.260% | 314,030 | +13.1% |
| 2019-2020 | 97 | 0.259% | 277,560 | -8.10% |
| 2018-2019 | 95 | 0.274% | 302,040 | +7.28% |
| 2017-2018 | 101 | 0.251% | 281,550 | -3.47% |
| 2016-2017 | 102 | 0.254% | 291,680 | +1.76% |
| 2015-2016 | 102 | 0.253% | 286,640 | +0.01% |
| 2014-2015 | 102 | 0.252% | 286,610 | -1.87% |
| 2013-2014 | 102 | 0.252% | 292,080 | +2.29% |
| 2012-2013 | 103 | 0.250% | 285,550 | -1.21% |
| 2011-2012 | 103 | 0.252% | 289,060 | -0.18% |
| 2010-2011 | 104 | 0.250% | 289,570 | +0.76% |
| 2009-2010 | 104 | 0.250% | 287,400 | +0.84% |
| 2008-2009 | 104 | 0.249% | 285,010 | +1.85% |
| 2007-2008 | 103 | 0.248% | 279,820 | +2.75% |
| 2006-2007 | 105 | 0.245% | 272,340 | +2.47% |
| 2005-2006 | 107 | 0.241% | 265,770 | +0.15% |
| 2004-2005 | 108 | 0.242% | 265,370 | +2.69% |
| 2003-2004 | 109 | 0.238% | 258,430 | +1.89% |