The Odessa-Midland, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 144th biggest media market by size in the United States, with a total population of 169,390 TV households as of the 2024-2025 television season, up +6% from that of the 2023-2024 season. The Odessa-Midland DMA comprises 19 counties across two states, namely, Lea South, NM; and Andrews, Brewster, Crane, Ector, Glasscock, Howard, Jeff Davis, Loving, Martin, Midland, Pecos, Presidio, Reagan, Reeves, Terrell, Upton, Ward, and Winkler, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 144 | 0.135% | 169,390 | +5.84% |
| 2023-2024 | 147 | 0.128% | 160,050 | -0.09% |
| 2022-2023 | 147 | 0.129% | 160,200 | -9.17% |
| 2021-2022 | 138 | 0.144% | 176,380 | +1.83% |
| 2020-2021 | 138 | 0.143% | 173,210 | +22.3% |
| 2019-2020 | 145 | 0.132% | 141,600 | -5.87% |
| 2018-2019 | 142 | 0.137% | 150,430 | -2.21% |
| 2017-2018 | 144 | 0.137% | 153,830 | -5.89% |
| 2016-2017 | 143 | 0.143% | 163,450 | +4.34% |
| 2015-2016 | 145 | 0.138% | 156,650 | +0.99% |
| 2014-2015 | 146 | 0.136% | 155,110 | -0.51% |
| 2013-2014 | 150 | 0.135% | 155,910 | +5.54% |
| 2012-2013 | 152 | 0.129% | 147,730 | +1.16% |
| 2011-2012 | 151 | 0.127% | 146,040 | -0.18% |
| 2010-2011 | 151 | 0.126% | 146,310 | +1.81% |
| 2009-2010 | 155 | 0.125% | 143,710 | +1.52% |
| 2008-2009 | 156 | 0.124% | 141,560 | +3.19% |
| 2007-2008 | 157 | 0.122% | 137,180 | +1.41% |
| 2006-2007 | 159 | 0.122% | 135,270 | +0.13% |
| 2005-2006 | 159 | 0.123% | 135,100 | -0.26% |