The Omaha, NE designated market area (DMA) is a U.S. television market serving the people in the state of Nebraska. It is the 73rd biggest media market by size in the United States, with a total population of 458,080 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Omaha DMA comprises 24 counties across three states, namely, Cass, Crawford, Fremont, Harrison, Mills, Montgomery, Page, Pottawattamie, and Shelby, IA; Atchison, MO; and Burt, Cass, Colfax, Cuming, Dodge, Douglas, Johnson, Nemaha, Otoe, Platte, Richardson, Sarpy, Saunders, and Washington, NE.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 73 | 0.365% | 458,080 | +0.54% |
| 2023-2024 | 71 | 0.366% | 455,600 | +0.84% |
| 2022-2023 | 73 | 0.365% | 451,790 | -0.05% |
| 2021-2022 | 72 | 0.370% | 452,030 | +2.84% |
| 2020-2021 | 72 | 0.364% | 439,530 | +15.5% |
| 2019-2020 | 71 | 0.356% | 380,630 | -6.08% |
| 2018-2019 | 69 | 0.368% | 405,260 | +1.57% |
| 2017-2018 | 74 | 0.356% | 399,010 | -4.13% |
| 2016-2017 | 74 | 0.363% | 416,210 | +1.72% |
| 2015-2016 | 74 | 0.361% | 409,160 | -0.99% |
| 2014-2015 | 74 | 0.363% | 413,250 | -2.06% |
| 2013-2014 | 74 | 0.364% | 421,960 | +1.91% |
| 2012-2013 | 75 | 0.363% | 414,060 | -0.35% |
| 2011-2012 | 76 | 0.362% | 415,510 | -0.66% |
| 2010-2011 | 76 | 0.361% | 418,290 | +1.93% |
| 2009-2010 | 76 | 0.357% | 410,350 | -0.28% |
| 2008-2009 | 76 | 0.360% | 411,520 | +0.94% |
| 2007-2008 | 75 | 0.361% | 407,700 | +1.03% |
| 2006-2007 | 75 | 0.362% | 403,560 | +0.93% |
| 2005-2006 | 75 | 0.363% | 399,830 | +0.85% |