The Panama City, FL designated market area (DMA) is a U.S. television market serving the people in the state of Florida. It is the 148th biggest media market by size in the United States, with a total population of 163,100 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Panama City DMA comprises nine counties, namely, Bay, Calhoun, Franklin, Gulf, Holmes, Jackson, Liberty, Walton, and Washington, FL.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 148 | 0.130% | 163,100 | +2.77% |
| 2023-2024 | 148 | 0.127% | 158,710 | +5.32% |
| 2022-2023 | 153 | 0.122% | 150,700 | +3.40% |
| 2021-2022 | 153 | 0.119% | 145,750 | +0.34% |
| 2020-2021 | 153 | 0.120% | 145,260 | +11.4% |
| 2019-2020 | 149 | 0.122% | 130,350 | -3.84% |
| 2018-2019 | 150 | 0.123% | 135,550 | -1.65% |
| 2017-2018 | 151 | 0.123% | 137,830 | -2.76% |
| 2016-2017 | 154 | 0.124% | 141,740 | +1.91% |
| 2015-2016 | 154 | 0.123% | 139,090 | +0.30% |
| 2014-2015 | 154 | 0.122% | 138,670 | -1.87% |
| 2013-2014 | 154 | 0.122% | 141,310 | +9.21% |
| 2012-2013 | 159 | 0.113% | 129,390 | -2.07% |
| 2011-2012 | 159 | 0.115% | 132,120 | -5.43% |
| 2010-2011 | 156 | 0.121% | 139,700 | -5.25% |
| 2009-2010 | 151 | 0.128% | 147,440 | -0.05% |
| 2008-2009 | 151 | 0.129% | 147,520 | +3.69% |
| 2007-2008 | 154 | 0.126% | 142,270 | +1.05% |
| 2006-2007 | 156 | 0.126% | 140,790 | +3.18% |
| 2005-2006 | 157 | 0.124% | 136,450 | +1.25% |