The Phoenix (Prescott), AZ designated market area (DMA) is a U.S. television market serving the people in the state of Arizona. It is the 12th biggest media market by size in the United States, with a total population of 2,198,200 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Phoenix-Prescott DMA comprises 11 counties, namely, Apache South, Coconino, Gila, Graham, Greenlee, La Paz, Maricopa, Mohave, Navajo, Pinal, and Yavapai, AZ.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 12 | 1.75% | 2,198,200 | +1.10% |
| 2023-2024 | 11 | 1.74% | 2,174,290 | +1.66% |
| 2022-2023 | 11 | 1.73% | 2,138,870 | +2.57% |
| 2021-2022 | 12 | 1.70% | 2,085,290 | -3.38% |
| 2020-2021 | 11 | 1.78% | 2,158,240 | +14.8% |
| 2019-2020 | 11 | 1.76% | 1,879,780 | +0.82% |
| 2018-2019 | 12 | 1.69% | 1,864,420 | -2.89% |
| 2017-2018 | 11 | 1.71% | 1,919,930 | +1.58% |
| 2016-2017 | 12 | 1.65% | 1,890,100 | +2.23% |
| 2015-2016 | 12 | 1.63% | 1,848,850 | +0.79% |
| 2014-2015 | 11 | 1.61% | 1,834,360 | -1.13% |
| 2013-2014 | 12 | 1.60% | 1,855,310 | +2.39% |
| 2012-2013 | 13 | 1.59% | 1,812,040 | +0.04% |
| 2011-2012 | 13 | 1.58% | 1,811,330 | -3.72% |
| 2010-2011 | 12 | 1.62% | 1,881,310 | +0.39% |
| 2009-2010 | 12 | 1.63% | 1,873,930 | +0.97% |
| 2008-2009 | 12 | 1.62% | 1,855,930 | +2.96% |
| 2007-2008 | 12 | 1.60% | 1,802,550 | +4.50% |
| 2006-2007 | 13 | 1.55% | 1,725,000 | +3.89% |
| 2005-2006 | 14 | 1.51% | 1,660,430 | +3.98% |