The Portland-Auburn, ME designated market area (DMA) is a U.S. television market serving the people in the state of Maine. It is the 78th biggest media market by size in the United States, with a total population of 429,130 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 78 | 0.347% | 429,130 | +1.42% |
| 2021-2022 | 78 | 0.346% | 423,110 | +3.31% |
| 2020-2021 | 78 | 0.339% | 409,560 | +17.2% |
| 2019-2020 | 79 | 0.327% | 349,470 | +2.79% |
| 2018-2019 | 84 | 0.308% | 339,980 | -7.54% |
| 2017-2018 | 79 | 0.328% | 367,720 | -4.16% |
| 2016-2017 | 81 | 0.335% | 383,700 | +0.82% |
| 2015-2016 | 80 | 0.336% | 380,590 | -1.28% |
| 2014-2015 | 80 | 0.339% | 385,520 | -2.40% |
| 2013-2014 | 80 | 0.341% | 395,010 | +1.41% |
| 2012-2013 | 80 | 0.341% | 389,530 | -2.95% |
| 2011-2012 | 78 | 0.350% | 401,370 | -2.18% |
| 2010-2011 | 77 | 0.354% | 410,300 | +0.53% |
| 2009-2010 | 77 | 0.355% | 408,120 | -0.67% |
| 2008-2009 | 77 | 0.359% | 410,890 | +0.82% |
| 2007-2008 | 76 | 0.361% | 407,560 | -0.40% |
| 2006-2007 | 74 | 0.368% | 409,180 | +0.52% |
| 2005-2006 | 74 | 0.369% | 407,050 | -0.49% |
| 2004-2005 | 74 | 0.373% | 409,060 | +2.65% |
| 2003-2004 | 74 | 0.368% | 398,500 | +1.68% |