The Portland, OR designated market area (DMA) is a U.S. television market serving the people in the state of Oregon. It is the 23rd biggest media market by size in the United States, with a total population of 1,277,920 TV households as of the 2024-2025 television season, down -3% from that of the 2023-2024 season. The Portland, OR DMA comprises 27 counties across two states, namely, Baker, Clackamas, Clatsop, Columbia, Crook, Gilliam, Grant, Harney, Hood River, Jefferson, Lincoln, Linn, Marion, Multnomah, Polk, Sherman, Tillamook, Union, Wasco, Washington, Wheeler, and Yamhill, OR; and Clark, Cowlitz, Klickitat, Skamania, and Wahkiakum, WA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 23 | 1.02% | 1,277,920 | -2.82% |
| 2023-2024 | 23 | 1.06% | 1,315,030 | +1.67% |
| 2022-2023 | 22 | 1.04% | 1,293,400 | -2.86% |
| 2021-2022 | 21 | 1.09% | 1,331,480 | +1.22% |
| 2020-2021 | 21 | 1.09% | 1,315,470 | +18.2% |
| 2019-2020 | 22 | 1.04% | 1,112,500 | -2.56% |
| 2018-2019 | 22 | 1.04% | 1,141,770 | -3.32% |
| 2017-2018 | 22 | 1.05% | 1,180,980 | +3.26% |
| 2016-2017 | 25 | 1.00% | 1,143,670 | +0.65% |
| 2015-2016 | 24 | 1.00% | 1,136,320 | -1.54% |
| 2014-2015 | 23 | 1.01% | 1,154,070 | -2.62% |
| 2013-2014 | 22 | 1.02% | 1,185,160 | +0.25% |
| 2012-2013 | 22 | 1.04% | 1,182,180 | -0.66% |
| 2011-2012 | 22 | 1.04% | 1,190,010 | -0.65% |
| 2010-2011 | 22 | 1.03% | 1,197,780 | +0.76% |
| 2009-2010 | 22 | 1.03% | 1,188,770 | +1.16% |
| 2008-2009 | 22 | 1.03% | 1,175,100 | +2.15% |
| 2007-2008 | 23 | 1.02% | 1,150,320 | +2.89% |
| 2006-2007 | 23 | 1.00% | 1,117,990 | +1.65% |
| 2005-2006 | 23 | 1.00% | 1,099,890 | +1.20% |