The Quincy, IL-Hannibal, MO-Keokuk, IA designated market area (DMA) is a U.S. television market serving the people in the states of Iowa, Illinois and Missouri. It is the 175th biggest media market by size in the United States, with a total population of 99,650 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Quincy-Hannibal-Keokuk DMA comprises 16 counties across three states, namely, Lee, IA; Adams, Brown, Hancock, McDonough, Pike, Schuyler, and Scott, IL; and Clark, Knox, Lewis, Marion, Monroe, Ralls, Scotland, and Shelby, MO.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 175 | 0.079% | 99,650 | +1.08% |
| 2023-2024 | 176 | 0.079% | 98,590 | -0.22% |
| 2022-2023 | 176 | 0.080% | 98,810 | -1.24% |
| 2021-2022 | 174 | 0.082% | 100,050 | +0.21% |
| 2020-2021 | 174 | 0.083% | 99,840 | +18.8% |
| 2019-2020 | 174 | 0.079% | 84,040 | -5.05% |
| 2018-2019 | 174 | 0.080% | 88,510 | -5.76% |
| 2017-2018 | 172 | 0.084% | 93,920 | -5.46% |
| 2016-2017 | 170 | 0.087% | 99,340 | +0.29% |
| 2015-2016 | 170 | 0.087% | 99,050 | -2.48% |
| 2014-2015 | 170 | 0.089% | 101,570 | -2.99% |
| 2013-2014 | 170 | 0.090% | 104,700 | +1.14% |
| 2012-2013 | 171 | 0.091% | 103,520 | -1.21% |
| 2011-2012 | 171 | 0.091% | 104,790 | +2.73% |
| 2010-2011 | 172 | 0.088% | 102,010 | -0.68% |
| 2009-2010 | 171 | 0.089% | 102,710 | -1.15% |
| 2008-2009 | 171 | 0.091% | 103,910 | +0.40% |
| 2007-2008 | 171 | 0.092% | 103,500 | -0.18% |
| 2006-2007 | 171 | 0.093% | 103,690 | -0.19% |
| 2005-2006 | 169 | 0.094% | 103,890 | -1.12% |