The Raleigh-Durham (Fayetteville), NC designated market area (DMA) is a U.S. television market serving the people in the state of North Carolina. It is the 22nd biggest media market by size in the United States, with a total population of 1,345,840 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Raleigh-Durham-Fayetteville DMA comprises 24 counties across two states, namely, Chatham, Cumberland, Durham, Edgecombe, Franklin, Granville, Halifax, Harnett, Hoke, Johnston, Lee, Moore, Nash East, Nash West, Northhampton, Orange, Person, Sampson, Vance, Wake, Warren, Wayne, and Wilson, NC; and Mecklenburg, VA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 22 | 1.07% | 1,345,840 | +0.94% |
| 2023-2024 | 22 | 1.07% | 1,333,350 | +3.40% |
| 2022-2023 | 23 | 1.04% | 1,289,510 | +5.13% |
| 2021-2022 | 24 | 1.00% | 1,226,620 | -0.86% |
| 2020-2021 | 24 | 1.02% | 1,237,230 | +20.7% |
| 2019-2020 | 27 | 0.96% | 1,025,320 | -7.52% |
| 2018-2019 | 25 | 1.01% | 1,108,710 | -2.16% |
| 2017-2018 | 25 | 1.01% | 1,133,160 | -1.77% |
| 2016-2017 | 24 | 1.01% | 1,153,580 | +1.95% |
| 2015-2016 | 25 | 1.00% | 1,131,460 | -0.39% |
| 2014-2015 | 25 | 1.00% | 1,135,920 | -2.51% |
| 2013-2014 | 24 | 1.01% | 1,165,120 | +1.28% |
| 2012-2013 | 24 | 1.01% | 1,150,350 | +0.61% |
| 2011-2012 | 24 | 1.00% | 1,143,420 | +1.07% |
| 2010-2011 | 25 | 0.98% | 1,131,310 | +2.12% |
| 2009-2010 | 26 | 0.96% | 1,107,820 | +2.51% |
| 2008-2009 | 27 | 0.94% | 1,080,680 | +3.92% |
| 2007-2008 | 28 | 0.92% | 1,039,890 | +3.33% |
| 2006-2007 | 29 | 0.90% | 1,006,330 | +2.14% |
| 2005-2006 | 29 | 0.89% | 985,200 | +1.91% |