The Rapid City, SD designated market area (DMA) is a U.S. television market serving the people in the state of South Dakota. It is the 169th biggest media market by size in the United States, with a total population of 110,060 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Rapid City DMA comprises 17 counties across three states, namely, Carter, MT; Bennett, Butte, Custer, Fall River, Haakon, Harding, Jackson, Lawrence, Meade, Oglala Lakota, Pennington, Perkins, and Ziebach, SD; and Crook, Sheridan, and Weston, WY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 169 | 0.088% | 110,060 | +1.08% |
| 2023-2024 | 169 | 0.087% | 108,880 | +3.15% |
| 2022-2023 | 170 | 0.085% | 105,560 | -1.65% |
| 2021-2022 | 169 | 0.088% | 107,330 | +1.72% |
| 2020-2021 | 169 | 0.087% | 105,510 | +21.8% |
| 2019-2020 | 169 | 0.081% | 86,610 | -4.76% |
| 2018-2019 | 171 | 0.083% | 90,940 | -4.60% |
| 2017-2018 | 170 | 0.085% | 95,320 | -3.88% |
| 2016-2017 | 172 | 0.087% | 99,170 | +0.78% |
| 2015-2016 | 171 | 0.087% | 98,400 | -1.61% |
| 2014-2015 | 172 | 0.088% | 100,010 | -0.50% |
| 2013-2014 | 173 | 0.087% | 100,510 | +2.54% |
| 2012-2013 | 173 | 0.086% | 98,020 | -2.10% |
| 2011-2012 | 173 | 0.087% | 100,120 | +2.24% |
| 2010-2011 | 173 | 0.085% | 97,930 | -0.32% |
| 2009-2010 | 174 | 0.086% | 98,240 | +1.86% |
| 2008-2009 | 174 | 0.084% | 96,450 | +1.94% |
| 2007-2008 | 175 | 0.084% | 94,610 | +0.79% |
| 2006-2007 | 177 | 0.084% | 93,870 | +3.07% |
| 2005-2006 | 177 | 0.083% | 91,070 | -2.31% |