The Reno, NV designated market area (DMA) is a U.S. television market serving the people in the state of Nevada. It is the 103rd biggest media market by size in the United States, with a total population of 315,350 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Reno DMA comprises 15 counties across two states, namely, Alpine, El Dorado East, Lassen, and Mono, CA; and Carson City, Churchill, Douglas, Eureka, Humboldt, Lander, Lyon, Mineral, Pershing, Storey, and Washoe, NV.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 103 | 0.251% | 315,350 | +1.54% |
| 2023-2024 | 103 | 0.249% | 310,570 | +1.18% |
| 2022-2023 | 102 | 0.248% | 306,940 | +4.23% |
| 2021-2022 | 105 | 0.241% | 294,480 | +0.25% |
| 2020-2021 | 104 | 0.243% | 293,750 | +15.6% |
| 2019-2020 | 104 | 0.237% | 254,040 | +3.19% |
| 2018-2019 | 109 | 0.223% | 246,190 | -6.74% |
| 2017-2018 | 105 | 0.235% | 263,990 | +1.29% |
| 2016-2017 | 112 | 0.227% | 260,630 | -2.21% |
| 2015-2016 | 106 | 0.235% | 266,530 | +0.21% |
| 2014-2015 | 107 | 0.234% | 265,980 | -2.69% |
| 2013-2014 | 107 | 0.236% | 273,320 | +2.91% |
| 2012-2013 | 108 | 0.233% | 265,600 | -2.00% |
| 2011-2012 | 108 | 0.236% | 271,020 | -0.13% |
| 2010-2011 | 108 | 0.234% | 271,380 | +0.33% |
| 2009-2010 | 108 | 0.236% | 270,500 | -0.21% |
| 2008-2009 | 108 | 0.237% | 271,080 | +3.05% |
| 2007-2008 | 110 | 0.233% | 263,060 | +0.69% |
| 2006-2007 | 110 | 0.235% | 261,250 | +2.41% |
| 2005-2006 | 112 | 0.231% | 255,090 | +3.40% |