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Reno

The Reno, NV designated market area (DMA) is a U.S. television market serving the people in the state of Nevada. It is the 103rd biggest media market by size in the United States, with a total population of 315,350 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Reno DMA comprises 15 counties across two states, namely, Alpine, El Dorado East, Lassen, and Mono, CA; and Carson City, Churchill, Douglas, Eureka, Humboldt, Lander, Lyon, Mineral, Pershing, Storey, and Washoe, NV.

Reno historical universe estimates chart

Reno Universe Estimates

SeasonRankShareTV HomesChange
2024-20251030.251%315,350+1.54%
2023-20241030.249%310,570+1.18%
2022-20231020.248%306,940+4.23%
2021-20221050.241%294,480+0.25%
2020-20211040.243%293,750+15.6%
2019-20201040.237%254,040+3.19%
2018-20191090.223%246,190-6.74%
2017-20181050.235%263,990+1.29%
2016-20171120.227%260,630-2.21%
2015-20161060.235%266,530+0.21%
2014-20151070.234%265,980-2.69%
2013-20141070.236%273,320+2.91%
2012-20131080.233%265,600-2.00%
2011-20121080.236%271,020-0.13%
2010-20111080.234%271,380+0.33%
2009-20101080.236%270,500-0.21%
2008-20091080.237%271,080+3.05%
2007-20081100.233%263,060+0.69%
2006-20071100.235%261,250+2.41%
2005-20061120.231%255,090+3.40%

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