The Roanoke-Lynchburg, VA designated market area (DMA) is a U.S. television market serving the people in the state of Virginia. It is the 70th biggest media market by size in the United States, with a total population of 460,000 TV households as of the 2024-2025 television season. The Roanoke-Lynchburg DMA comprises 37 counties across two states, namely, Alleghany, Amherst, Appomattox, Bath, Bedford, Bland, Botetourt, Buena Vista City, Campbell, Carroll, Charlotte, Clifton Forge City, Covington City, Craig, Danville City, Floyd, Franklin, Giles, Grayson, Halifax, Henry, Highland, Lexington City, Lynchburg City, Martinsville City, Montgomery, Nelson, Pittsylvania, Pocahontas, Pulaski, Radford City, Roanoke, Roanoke City, Rockbridge, Salem City, and Wythe, VA; and Pocahontas, WV.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 70 | 0.367% | 460,000 | +0.37% |
| 2023-2024 | 70 | 0.368% | 458,320 | +0.42% |
| 2022-2023 | 71 | 0.369% | 456,390 | +0.69% |
| 2021-2022 | 71 | 0.371% | 453,270 | +1.57% |
| 2020-2021 | 71 | 0.369% | 446,270 | +16.2% |
| 2019-2020 | 69 | 0.359% | 384,120 | -7.93% |
| 2018-2019 | 68 | 0.378% | 417,200 | +0.62% |
| 2017-2018 | 70 | 0.370% | 414,620 | -5.69% |
| 2016-2017 | 67 | 0.383% | 439,620 | +1.33% |
| 2015-2016 | 69 | 0.383% | 433,860 | -1.65% |
| 2014-2015 | 67 | 0.388% | 441,140 | -3.12% |
| 2013-2014 | 66 | 0.393% | 455,340 | +2.22% |
| 2012-2013 | 68 | 0.390% | 445,470 | -2.28% |
| 2011-2012 | 66 | 0.398% | 455,860 | -1.86% |
| 2010-2011 | 66 | 0.401% | 464,480 | +0.71% |
| 2009-2010 | 67 | 0.402% | 461,220 | -0.04% |
| 2008-2009 | 67 | 0.403% | 461,420 | +2.18% |
| 2007-2008 | 67 | 0.400% | 451,580 | +1.29% |
| 2006-2007 | 68 | 0.400% | 445,840 | +1.24% |
| 2005-2006 | 68 | 0.400% | 440,390 | -1.18% |