The Roanoke-Lynchburg, VA designated market area (DMA) is a U.S. television market serving the people in the state of Virginia. It is the 71st biggest media market by size in the United States, with a total population of 456,390 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 71 | 0.369% | 456,390 | +0.69% |
| 2021-2022 | 71 | 0.371% | 453,270 | +1.57% |
| 2020-2021 | 71 | 0.369% | 446,270 | +16.2% |
| 2019-2020 | 69 | 0.359% | 384,120 | -7.93% |
| 2018-2019 | 68 | 0.378% | 417,200 | +0.62% |
| 2017-2018 | 70 | 0.370% | 414,620 | -5.69% |
| 2016-2017 | 67 | 0.383% | 439,620 | +1.33% |
| 2015-2016 | 69 | 0.383% | 433,860 | -1.65% |
| 2014-2015 | 67 | 0.388% | 441,140 | -3.12% |
| 2013-2014 | 66 | 0.393% | 455,340 | +2.22% |
| 2012-2013 | 68 | 0.390% | 445,470 | -2.28% |
| 2011-2012 | 66 | 0.398% | 455,860 | -1.86% |
| 2010-2011 | 66 | 0.401% | 464,480 | +0.71% |
| 2009-2010 | 67 | 0.402% | 461,220 | -0.04% |
| 2008-2009 | 67 | 0.403% | 461,420 | +2.18% |
| 2007-2008 | 67 | 0.400% | 451,580 | +1.29% |
| 2006-2007 | 68 | 0.400% | 445,840 | +1.24% |
| 2005-2006 | 68 | 0.400% | 440,390 | -1.18% |
| 2004-2005 | 67 | 0.407% | 445,670 | -0.98% |
| 2003-2004 | 66 | 0.415% | 450,090 | +1.14% |