The Rochester, MN-Mason City, IA-Austin, MN designated market area (DMA) is a U.S. television market serving the people in the states of Iowa and Minnesota. It is the 153rd biggest media market by size in the United States, with a total population of 152,720 TV households as of the 2024-2025 television season. The Rochester-Mason City-Austin DMA comprises 12 counties across two states, namely, Cerro Gordo, Floyd, Hancock, Howard, Mitchell, Winnebago, and Worth, IA; and Dodge, Fillmore, Freeborn, Mower, and Olmsted, MN.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 153 | 0.122% | 152,720 | +0.07% |
| 2023-2024 | 152 | 0.122% | 152,610 | +0.28% |
| 2022-2023 | 151 | 0.123% | 152,190 | -0.23% |
| 2021-2022 | 151 | 0.125% | 152,540 | +1.92% |
| 2020-2021 | 150 | 0.124% | 149,660 | +15.5% |
| 2019-2020 | 150 | 0.121% | 129,600 | +0.70% |
| 2018-2019 | 154 | 0.117% | 128,700 | -4.66% |
| 2017-2018 | 153 | 0.120% | 134,990 | -4.88% |
| 2016-2017 | 153 | 0.124% | 141,920 | +1.21% |
| 2015-2016 | 153 | 0.124% | 140,230 | -0.23% |
| 2014-2015 | 153 | 0.124% | 140,550 | -3.53% |
| 2013-2014 | 153 | 0.126% | 145,690 | +1.65% |
| 2012-2013 | 153 | 0.126% | 143,330 | -1.46% |
| 2011-2012 | 153 | 0.127% | 145,450 | +0.59% |
| 2010-2011 | 153 | 0.125% | 144,590 | +0.20% |
| 2009-2010 | 153 | 0.126% | 144,300 | -0.28% |
| 2008-2009 | 154 | 0.126% | 144,700 | +0.98% |
| 2007-2008 | 153 | 0.127% | 143,290 | +0.14% |
| 2006-2007 | 153 | 0.129% | 143,090 | +0.22% |
| 2005-2006 | 152 | 0.130% | 142,770 | +0.14% |