The Rochester, NY designated market area (DMA) is a U.S. television market serving the people in the state of New York. It is the 79th biggest media market by size in the United States, with a total population of 435,860 TV households as of the 2024-2025 television season. The Rochester, NY DMA comprises six counties, namely, Livingston, Monroe, Ontario, Orleans, Wayne, and Yates, NY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 79 | 0.347% | 435,860 | -0.05% |
| 2023-2024 | 76 | 0.350% | 436,060 | +0.43% |
| 2022-2023 | 77 | 0.351% | 434,190 | -0.12% |
| 2021-2022 | 75 | 0.355% | 434,700 | +5.46% |
| 2020-2021 | 77 | 0.341% | 412,190 | +13.9% |
| 2019-2020 | 76 | 0.338% | 361,750 | +2.75% |
| 2018-2019 | 80 | 0.319% | 352,070 | -8.41% |
| 2017-2018 | 76 | 0.343% | 384,380 | -4.90% |
| 2016-2017 | 76 | 0.352% | 404,170 | +0.48% |
| 2015-2016 | 76 | 0.355% | 402,220 | +2.29% |
| 2014-2015 | 78 | 0.346% | 393,210 | -2.26% |
| 2013-2014 | 78 | 0.347% | 402,300 | +1.67% |
| 2012-2013 | 78 | 0.347% | 395,680 | -0.78% |
| 2011-2012 | 79 | 0.348% | 398,790 | +1.71% |
| 2010-2011 | 81 | 0.338% | 392,090 | -0.03% |
| 2009-2010 | 80 | 0.341% | 392,190 | +0.41% |
| 2008-2009 | 80 | 0.341% | 390,590 | -0.47% |
| 2007-2008 | 78 | 0.348% | 392,420 | -0.05% |
| 2006-2007 | 78 | 0.353% | 392,630 | +1.86% |
| 2005-2006 | 79 | 0.350% | 385,460 | -2.88% |