The Rockford, IL designated market area (DMA) is a U.S. television market serving the people in the state of Illinois. It is the 137th biggest media market by size in the United States, with a total population of 180,910 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Rockford DMA comprises five counties, namely, Boone, Lee, Ogle, Stephenson, and Winnebago, IL.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 137 | 0.144% | 180,910 | -0.64% |
| 2023-2024 | 137 | 0.146% | 182,070 | +0.35% |
| 2022-2023 | 138 | 0.147% | 181,440 | +2.90% |
| 2021-2022 | 139 | 0.144% | 176,330 | +2.09% |
| 2020-2021 | 139 | 0.143% | 172,720 | +13.3% |
| 2019-2020 | 138 | 0.142% | 152,400 | -0.26% |
| 2018-2019 | 139 | 0.139% | 152,800 | -5.40% |
| 2017-2018 | 138 | 0.144% | 161,530 | -5.25% |
| 2016-2017 | 138 | 0.149% | 170,480 | +0.20% |
| 2015-2016 | 136 | 0.150% | 170,140 | -2.77% |
| 2014-2015 | 135 | 0.154% | 174,990 | -2.79% |
| 2013-2014 | 136 | 0.155% | 180,010 | +0.43% |
| 2012-2013 | 135 | 0.157% | 179,240 | -2.78% |
| 2011-2012 | 134 | 0.161% | 184,360 | -1.92% |
| 2010-2011 | 134 | 0.162% | 187,970 | -0.63% |
| 2009-2010 | 134 | 0.165% | 189,160 | +0.16% |
| 2008-2009 | 132 | 0.165% | 188,860 | +0.10% |
| 2007-2008 | 132 | 0.167% | 188,670 | +2.23% |
| 2006-2007 | 133 | 0.166% | 184,560 | +0.80% |
| 2005-2006 | 133 | 0.166% | 183,090 | +1.05% |