The San Antonio, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 31st biggest media market by size in the United States, with a total population of 1,096,400 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The San Antonio DMA comprises 25 counties, namely, Atascosa, Bandera, Bexar, Comal, DeWitt, Dimmit, Edwards, Frio, Goliad, Gonzales, Guadalupe, Karnes, Kendall, Kerr, Kinney, La Salle, Lavaca, Maverick, McMullen, Medina, Real, Uvalde, Val Verde, Wilson, and Zavala, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 31 | 0.87% | 1,096,400 | +1.39% |
| 2023-2024 | 31 | 0.87% | 1,081,400 | +2.06% |
| 2022-2023 | 31 | 0.86% | 1,059,540 | +1.35% |
| 2021-2022 | 31 | 0.85% | 1,045,420 | +1.38% |
| 2020-2021 | 31 | 0.85% | 1,031,180 | +12.5% |
| 2019-2020 | 31 | 0.86% | 916,970 | -0.76% |
| 2018-2019 | 31 | 0.84% | 923,990 | -0.05% |
| 2017-2018 | 31 | 0.82% | 924,480 | -1.51% |
| 2016-2017 | 31 | 0.82% | 938,660 | +3.45% |
| 2015-2016 | 32 | 0.80% | 907,320 | -0.48% |
| 2014-2015 | 33 | 0.80% | 911,680 | +0.60% |
| 2013-2014 | 36 | 0.78% | 906,210 | +2.86% |
| 2012-2013 | 36 | 0.77% | 881,050 | +0.04% |
| 2011-2012 | 36 | 0.77% | 880,690 | +4.23% |
| 2010-2011 | 37 | 0.73% | 844,910 | +1.80% |
| 2009-2010 | 37 | 0.72% | 830,000 | +1.40% |
| 2008-2009 | 37 | 0.72% | 818,560 | +3.30% |
| 2007-2008 | 37 | 0.70% | 792,440 | +2.32% |
| 2006-2007 | 37 | 0.70% | 774,470 | +1.85% |
| 2005-2006 | 37 | 0.69% | 760,410 | +1.53% |