The San Diego, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 30th biggest media market by size in the United States, with a total population of 1,107,010 TV households as of the 2022-2023 television season, down -2% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 30 | 0.89% | 1,107,010 | -2.32% |
| 2021-2022 | 28 | 0.93% | 1,133,290 | +0.09% |
| 2020-2021 | 27 | 0.94% | 1,132,300 | +15.3% |
| 2019-2020 | 29 | 0.92% | 981,650 | -0.62% |
| 2018-2019 | 29 | 0.90% | 987,760 | -1.50% |
| 2017-2018 | 29 | 0.89% | 1,002,770 | -5.91% |
| 2016-2017 | 28 | 0.93% | 1,065,700 | +1.01% |
| 2015-2016 | 28 | 0.93% | 1,055,030 | +0.06% |
| 2014-2015 | 28 | 0.93% | 1,054,350 | -2.45% |
| 2013-2014 | 28 | 0.93% | 1,080,880 | +0.54% |
| 2012-2013 | 28 | 0.94% | 1,075,120 | -0.23% |
| 2011-2012 | 28 | 0.94% | 1,077,600 | -1.05% |
| 2010-2011 | 28 | 0.94% | 1,089,010 | +1.46% |
| 2009-2010 | 28 | 0.93% | 1,073,390 | +0.63% |
| 2008-2009 | 28 | 0.93% | 1,066,680 | +1.47% |
| 2007-2008 | 27 | 0.93% | 1,051,210 | +2.06% |
| 2006-2007 | 27 | 0.93% | 1,030,020 | +0.38% |
| 2005-2006 | 26 | 0.93% | 1,026,160 | +0.04% |
| 2004-2005 | 26 | 0.94% | 1,025,730 | -0.34% |
| 2003-2004 | 26 | 0.95% | 1,029,210 | +2.49% |