USTVDB

San Francisco-Oakland-San Jose

The San Francisco-Oakland-San Jose, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 10th biggest media market by size in the United States, with a total population of 2,542,480 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The San Francisco-Oakland-San Jose DMA comprises 11 counties, namely, Alameda, Contra Costa, Lake, Marin, Mendocino, Napa, San Francisco, San Mateo, Santa Clara, Solano West, and Sonoma, CA.

San Francisco-Oakland-San Jose historical universe estimates chart

San Francisco-Oakland-San Jose Universe Estimates

SeasonRankShareTV HomesChange
2024-2025102.03%2,542,480+0.88%
2023-2024102.02%2,520,350-2.81%
2022-2023102.09%2,593,210-1.07%
2021-202282.14%2,621,190-1.21%
2020-202162.19%2,653,270+12.2%
2019-202062.21%2,364,740-2.06%
2018-201982.19%2,414,470-1.52%
2017-201882.19%2,451,640-1.46%
2016-201762.17%2,488,090+0.14%
2015-201662.19%2,484,690+0.32%
2014-201562.18%2,476,860-1.67%
2013-201462.18%2,518,900+0.67%
2012-201362.19%2,502,030-0.18%
2011-201262.19%2,506,510-0.67%
2010-201162.18%2,523,520+0.80%
2009-201062.18%2,503,400+1.09%
2008-200962.16%2,476,450+2.36%
2007-200862.14%2,419,440+1.50%
2006-200752.14%2,383,570+1.18%
2005-200662.14%2,355,740-0.18%

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