The Santa Barbara-Santa Maria-San Luis Obispo, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 123rd biggest media market by size in the United States, with a total population of 245,950 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 123 | 0.196% | 245,950 | -1.17% |
| 2023-2024 | 122 | 0.200% | 248,860 | +3.18% |
| 2022-2023 | 124 | 0.195% | 241,200 | -0.23% |
| 2021-2022 | 122 | 0.198% | 241,750 | -0.19% |
| 2020-2021 | 121 | 0.200% | 242,220 | +23.7% |
| 2019-2020 | 126 | 0.183% | 195,870 | -8.26% |
| 2018-2019 | 124 | 0.194% | 213,510 | -3.91% |
| 2017-2018 | 123 | 0.198% | 222,190 | -2.09% |
| 2016-2017 | 124 | 0.198% | 226,940 | -0.67% |
| 2015-2016 | 124 | 0.202% | 228,480 | -0.76% |
| 2014-2015 | 123 | 0.202% | 230,230 | -1.74% |
| 2013-2014 | 123 | 0.202% | 234,310 | +1.02% |
| 2012-2013 | 122 | 0.203% | 231,950 | +0.49% |
| 2011-2012 | 122 | 0.201% | 230,830 | -3.52% |
| 2010-2011 | 122 | 0.206% | 239,250 | -0.88% |
| 2009-2010 | 120 | 0.210% | 241,370 | +0.49% |
| 2008-2009 | 121 | 0.210% | 240,190 | +3.15% |
| 2007-2008 | 122 | 0.206% | 232,850 | +2.26% |
| 2006-2007 | 122 | 0.205% | 227,700 | +1.52% |
| 2005-2006 | 122 | 0.204% | 224,290 | -0.19% |