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Santa Barbara-Santa Maria-San Luis Obispo

The Santa Barbara-Santa Maria-San Luis Obispo, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 124th biggest media market by size in the United States, with a total population of 241,200 TV households as of the 2022-2023 television season.

Santa Barbara-Santa Maria-San Luis Obispo historical universe estimates chart

Santa Barbara-Santa Maria-San Luis Obispo Universe Estimates

SeasonRankShareTV HomesChange
2022-20231240.195%241,200-0.23%
2021-20221220.198%241,750-0.19%
2020-20211210.200%242,220+23.7%
2019-20201260.183%195,870-8.26%
2018-20191240.194%213,510-3.91%
2017-20181230.198%222,190-2.09%
2016-20171240.198%226,940-0.67%
2015-20161240.202%228,480-0.76%
2014-20151230.202%230,230-1.74%
2013-20141230.202%234,310+1.02%
2012-20131220.203%231,950+0.49%
2011-20121220.201%230,830-3.52%
2010-20111220.206%239,250-0.88%
2009-20101200.210%241,370+0.49%
2008-20091210.210%240,190+3.15%
2007-20081220.206%232,850+2.26%
2006-20071220.205%227,700+1.52%
2005-20061220.204%224,290-0.19%
2004-20051210.205%224,710-2.47%
2003-20041190.213%230,400+0.07%

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