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Savannah

The Savannah, GA designated market area (DMA) is a U.S. television market serving the people in the state of Georgia. It is the 84th biggest media market by size in the United States, with a total population of 400,190 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Savannah DMA comprises 20 counties across two states, namely, Appling, Bacon, Bryan, Bulloch, Candler, Chatham, Effingham, Evans, Jeff Davis, Liberty, Long, McIntosh, Montgomery, Screven, Tattnall, Toombs, and Wayne, GA; and Beaufort, Hampton, and Jasper, SC.

Savannah historical universe estimates chart

Savannah Universe Estimates

SeasonRankShareTV HomesChange
2024-2025840.319%400,190+2.27%
2023-2024850.314%391,320+3.51%
2022-2023870.305%378,040+2.50%
2021-2022900.301%368,810+1.15%
2020-2021910.302%364,630+15.6%
2019-2020890.295%315,400+3.96%
2018-2019930.275%303,390-7.74%
2017-2018900.293%328,860-3.29%
2016-2017910.297%340,050+1.34%
2015-2016910.296%335,550+0.59%
2014-2015920.293%333,580-2.75%
2013-2014920.296%343,020+2.47%
2012-2013920.293%334,750-0.10%
2011-2012920.292%335,080+1.71%
2010-2011960.284%329,460+2.31%
2009-2010960.280%322,030+0.90%
2008-2009960.279%319,160+4.07%
2007-2008970.272%306,680+2.87%
2006-2007970.268%298,130+0.69%
2005-2006970.269%296,100+1.00%

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