The Sherman, TX-Ada, OK designated market area (DMA) is a U.S. television market serving the people in the states of Oklahoma and Texas. It is the 160th biggest media market by size in the United States, with a total population of 140,220 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Sherman-Ada DMA comprises 11 counties across two states, namely, Atoka, Bryan, Carter, Choctaw, Coal, Johnston, Love, Marshall, Pontotoc, and Pushmataha, OK; and Grayson, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 160 | 0.112% | 140,220 | +2.70% |
| 2023-2024 | 160 | 0.110% | 136,540 | +1.69% |
| 2022-2023 | 160 | 0.109% | 134,270 | -1.22% |
| 2021-2022 | 159 | 0.111% | 135,930 | +0.40% |
| 2020-2021 | 159 | 0.112% | 135,390 | +20.7% |
| 2019-2020 | 158 | 0.105% | 112,160 | -5.26% |
| 2018-2019 | 159 | 0.107% | 118,390 | -1.42% |
| 2017-2018 | 160 | 0.107% | 120,100 | -4.72% |
| 2016-2017 | 162 | 0.110% | 126,050 | +1.74% |
| 2015-2016 | 161 | 0.109% | 123,900 | -1.09% |
| 2014-2015 | 161 | 0.110% | 125,260 | -2.29% |
| 2013-2014 | 161 | 0.111% | 128,200 | +1.00% |
| 2012-2013 | 161 | 0.111% | 126,930 | -1.44% |
| 2011-2012 | 161 | 0.112% | 128,790 | -0.53% |
| 2010-2011 | 161 | 0.112% | 129,480 | +1.16% |
| 2009-2010 | 161 | 0.111% | 127,990 | -0.09% |
| 2008-2009 | 161 | 0.112% | 128,100 | +2.03% |
| 2007-2008 | 161 | 0.111% | 125,550 | +0.98% |
| 2006-2007 | 161 | 0.112% | 124,330 | +0.22% |
| 2005-2006 | 161 | 0.113% | 124,060 | +0.42% |