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Sherman-Ada

The Sherman, TX-Ada, OK designated market area (DMA) is a U.S. television market serving the people in the states of Oklahoma and Texas. It is the 160th biggest media market by size in the United States, with a total population of 140,220 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Sherman-Ada DMA comprises 11 counties across two states, namely, Atoka, Bryan, Carter, Choctaw, Coal, Johnston, Love, Marshall, Pontotoc, and Pushmataha, OK; and Grayson, TX.

Sherman-Ada historical universe estimates chart

Sherman-Ada Universe Estimates

SeasonRankShareTV HomesChange
2024-20251600.112%140,220+2.70%
2023-20241600.110%136,540+1.69%
2022-20231600.109%134,270-1.22%
2021-20221590.111%135,930+0.40%
2020-20211590.112%135,390+20.7%
2019-20201580.105%112,160-5.26%
2018-20191590.107%118,390-1.42%
2017-20181600.107%120,100-4.72%
2016-20171620.110%126,050+1.74%
2015-20161610.109%123,900-1.09%
2014-20151610.110%125,260-2.29%
2013-20141610.111%128,200+1.00%
2012-20131610.111%126,930-1.44%
2011-20121610.112%128,790-0.53%
2010-20111610.112%129,480+1.16%
2009-20101610.111%127,990-0.09%
2008-20091610.112%128,100+2.03%
2007-20081610.111%125,550+0.98%
2006-20071610.112%124,330+0.22%
2005-20061610.113%124,060+0.42%

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