The Sioux City, IA designated market area (DMA) is a U.S. television market serving the people in the state of Iowa. It is the 149th biggest media market by size in the United States, with a total population of 157,520 TV households as of the 2024-2025 television season. The Sioux City DMA comprises 23 counties across three states, namely, Buena Vista, Cherokee, Clay, Dickinson, Emmet, Ida, Monona, O’Brien, Palo Alto, Plymouth, Sac, Sioux, and Woodbury, IA; Cedar, Dakota, Dixon, Knox, Madison, Pierce, Stanton, Thurston, and Wayne, NE; and Union, SD.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 149 | 0.126% | 157,520 | +0.01% |
| 2023-2024 | 150 | 0.126% | 157,500 | +1.33% |
| 2022-2023 | 149 | 0.126% | 155,440 | -1.81% |
| 2021-2022 | 148 | 0.129% | 158,310 | +2.08% |
| 2020-2021 | 148 | 0.128% | 155,090 | +18.2% |
| 2019-2020 | 148 | 0.123% | 131,210 | -3.28% |
| 2018-2019 | 149 | 0.123% | 135,660 | -5.91% |
| 2017-2018 | 148 | 0.129% | 144,180 | -4.38% |
| 2016-2017 | 149 | 0.132% | 150,790 | +0.64% |
| 2015-2016 | 149 | 0.132% | 149,830 | -1.63% |
| 2014-2015 | 149 | 0.134% | 152,320 | -3.54% |
| 2013-2014 | 147 | 0.136% | 157,910 | +1.99% |
| 2012-2013 | 147 | 0.136% | 154,830 | -1.42% |
| 2011-2012 | 147 | 0.137% | 157,060 | +1.01% |
| 2010-2011 | 149 | 0.134% | 155,490 | +0.44% |
| 2009-2010 | 148 | 0.135% | 154,810 | -0.06% |
| 2008-2009 | 149 | 0.135% | 154,900 | -0.93% |
| 2007-2008 | 143 | 0.139% | 156,350 | -0.08% |
| 2006-2007 | 143 | 0.141% | 156,480 | -0.30% |
| 2005-2006 | 143 | 0.142% | 156,950 | -0.25% |