The Sioux Falls-Mitchell, SD designated market area (DMA) is a U.S. television market serving the people in the state of South Dakota. It is the 111th biggest media market by size in the United States, with a total population of 286,600 TV households as of the 2024-2025 television season. The Sioux Falls-Mitchell DMA comprises 59 counties across four states, namely, Lyon, and Osceolo, IA; Lincoln, Murray, Nobles, Pipestone, and Rock, MN; Aurora, Beadle, Bon Homme, Brookings, Brule, Campbell, Charles Mix, and Cherry, NE; and Brown, Buffalo, Clark, Clay, Codington, Davison, Day, Deuel, Dewey, Douglas, Edmunds, Faulk, Grant, Gregory, Hamlin, Hand, Hanson, Hughes, Hutchinson, Hyde, Jerauld, Jones, Kingsbury, Lake, Lincoln, Lyman, Marshall, McCook, McPherson, Mellette, Miner, Minnehaha, Moody, Potter, Roberts, Sanborn, Spink, Stanley, Sully, Todd, Tripp, Turner, Walworth, and Yankton, SD.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 111 | 0.228% | 286,600 | +0.01% |
| 2023-2024 | 111 | 0.230% | 286,580 | +3.62% |
| 2022-2023 | 112 | 0.223% | 276,580 | -0.59% |
| 2021-2022 | 111 | 0.227% | 278,230 | +0.37% |
| 2020-2021 | 109 | 0.229% | 277,210 | +20.8% |
| 2019-2020 | 113 | 0.214% | 229,420 | -0.92% |
| 2018-2019 | 115 | 0.210% | 231,540 | -8.36% |
| 2017-2018 | 110 | 0.225% | 252,660 | -3.93% |
| 2016-2017 | 109 | 0.229% | 263,000 | +0.96% |
| 2015-2016 | 110 | 0.230% | 260,500 | -0.77% |
| 2014-2015 | 110 | 0.231% | 262,520 | -1.11% |
| 2013-2014 | 111 | 0.229% | 265,470 | +2.71% |
| 2012-2013 | 112 | 0.226% | 258,460 | -1.17% |
| 2011-2012 | 113 | 0.228% | 261,530 | -0.86% |
| 2010-2011 | 112 | 0.228% | 263,790 | +1.03% |
| 2009-2010 | 113 | 0.227% | 261,100 | +0.35% |
| 2008-2009 | 113 | 0.227% | 260,190 | +3.66% |
| 2007-2008 | 114 | 0.223% | 251,000 | +1.62% |
| 2006-2007 | 115 | 0.222% | 247,000 | +0.40% |
| 2005-2006 | 114 | 0.223% | 246,020 | +1.27% |