The Spokane, WA designated market area (DMA) is a U.S. television market serving the people in the state of Washington. It is the 66th biggest media market by size in the United States, with a total population of 496,260 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Spokane DMA comprises 24 counties across four states, namely, Benewah, Bonner, Boundary, Clearwater, Idaho, Kootenai, Latah, Lewis, Nez Perce, and Shoshone, ID; Lincoln, MT; Wallowa, OR; and Adams, Asotin, Columbia, Ferry, Garfield, Grant, Lincoln, Okanogan, Pend Oreille, Spokane, Stevens, and Whitman, WA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 66 | 0.395% | 496,260 | -0.75% |
| 2023-2024 | 64 | 0.401% | 500,010 | +3.76% |
| 2022-2023 | 67 | 0.389% | 481,910 | +0.29% |
| 2021-2022 | 66 | 0.393% | 480,500 | +2.19% |
| 2020-2021 | 66 | 0.389% | 470,210 | +23.2% |
| 2019-2020 | 70 | 0.357% | 381,590 | -0.29% |
| 2018-2019 | 77 | 0.347% | 382,690 | -6.87% |
| 2017-2018 | 72 | 0.366% | 410,900 | -2.76% |
| 2016-2017 | 73 | 0.368% | 422,550 | +1.94% |
| 2015-2016 | 73 | 0.366% | 414,520 | -0.35% |
| 2014-2015 | 73 | 0.366% | 415,990 | -2.07% |
| 2013-2014 | 73 | 0.367% | 424,790 | +0.99% |
| 2012-2013 | 73 | 0.368% | 420,640 | -1.42% |
| 2011-2012 | 73 | 0.372% | 426,690 | +0.58% |
| 2010-2011 | 75 | 0.366% | 424,220 | +1.16% |
| 2009-2010 | 75 | 0.365% | 419,350 | +0.65% |
| 2008-2009 | 75 | 0.364% | 416,630 | +3.17% |
| 2007-2008 | 77 | 0.358% | 403,820 | +2.11% |
| 2006-2007 | 77 | 0.355% | 395,490 | +1.50% |
| 2005-2006 | 78 | 0.354% | 389,630 | +1.45% |