The Springfield-Holyoke, MA designated market area (DMA) is a U.S. television market serving the people in the state of Massachusetts. It is the 115th biggest media market by size in the United States, with a total population of 267,210 TV households as of the 2024-2025 television season. The Springfield-Holyoke DMA comprises three counties, namely, Franklin, Hampden, and Hampshire, MA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 115 | 0.213% | 267,210 | -0.29% |
| 2023-2024 | 115 | 0.215% | 268,000 | +1.35% |
| 2022-2023 | 114 | 0.214% | 264,420 | -1.11% |
| 2021-2022 | 115 | 0.219% | 267,400 | +4.00% |
| 2020-2021 | 116 | 0.213% | 257,110 | +11.0% |
| 2019-2020 | 111 | 0.216% | 231,600 | -7.97% |
| 2018-2019 | 108 | 0.228% | 251,660 | +5.93% |
| 2017-2018 | 116 | 0.212% | 237,580 | -4.75% |
| 2016-2017 | 114 | 0.218% | 249,430 | +1.19% |
| 2015-2016 | 116 | 0.218% | 246,500 | -0.72% |
| 2014-2015 | 115 | 0.218% | 248,290 | -3.44% |
| 2013-2014 | 114 | 0.222% | 257,130 | +1.65% |
| 2012-2013 | 114 | 0.222% | 252,950 | -1.61% |
| 2011-2012 | 114 | 0.224% | 257,080 | -4.61% |
| 2010-2011 | 110 | 0.233% | 269,500 | +2.49% |
| 2009-2010 | 111 | 0.229% | 262,960 | +0.04% |
| 2008-2009 | 111 | 0.230% | 262,850 | -0.25% |
| 2007-2008 | 109 | 0.234% | 263,520 | -0.36% |
| 2006-2007 | 109 | 0.238% | 264,480 | -0.14% |
| 2005-2006 | 108 | 0.240% | 264,840 | -0.99% |