The Springfield, MO designated market area (DMA) is a U.S. television market serving the people in the state of Missouri. It is the 74th biggest media market by size in the United States, with a total population of 454,280 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Springfield, MO DMA comprises 31 counties across two states, namely, Baxter, Boone, Carroll, Fulton, Marion, and Newton, AR; and Barry, Benton, Camden, Cedar, Christian, Dade, Dallas, Dent, Douglas, Greene, Hickory, Howell, Laclede, Lawrence, Oregon, Ozark, Polk, Pulaski, Shannon, St. Clair, Stone, Taney, Texas, Webster, and Wright, MO.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 74 | 0.362% | 454,280 | +1.90% |
| 2023-2024 | 73 | 0.358% | 445,800 | +2.17% |
| 2022-2023 | 75 | 0.353% | 436,340 | -0.81% |
| 2021-2022 | 74 | 0.360% | 439,890 | +1.74% |
| 2020-2021 | 74 | 0.358% | 432,370 | +15.7% |
| 2019-2020 | 73 | 0.349% | 373,700 | -5.60% |
| 2018-2019 | 72 | 0.359% | 395,870 | +1.57% |
| 2017-2018 | 75 | 0.348% | 389,750 | -4.71% |
| 2016-2017 | 75 | 0.357% | 409,020 | +1.15% |
| 2015-2016 | 75 | 0.357% | 404,370 | -1.79% |
| 2014-2015 | 75 | 0.362% | 411,720 | -1.84% |
| 2013-2014 | 75 | 0.362% | 419,450 | +1.18% |
| 2012-2013 | 74 | 0.363% | 414,570 | -2.00% |
| 2011-2012 | 75 | 0.369% | 423,010 | -0.30% |
| 2010-2011 | 74 | 0.366% | 424,270 | +0.36% |
| 2009-2010 | 74 | 0.368% | 422,740 | +0.18% |
| 2008-2009 | 74 | 0.369% | 421,960 | +2.68% |
| 2007-2008 | 74 | 0.364% | 410,930 | +2.14% |
| 2006-2007 | 76 | 0.361% | 402,310 | +1.64% |
| 2005-2006 | 77 | 0.359% | 395,820 | +1.88% |