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Springfield, MO

The Springfield, MO designated market area (DMA) is a U.S. television market serving the people in the state of Missouri. It is the 74th biggest media market by size in the United States, with a total population of 454,280 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Springfield, MO DMA comprises 31 counties across two states, namely, Baxter, Boone, Carroll, Fulton, Marion, and Newton, AR; and Barry, Benton, Camden, Cedar, Christian, Dade, Dallas, Dent, Douglas, Greene, Hickory, Howell, Laclede, Lawrence, Oregon, Ozark, Polk, Pulaski, Shannon, St. Clair, Stone, Taney, Texas, Webster, and Wright, MO.

Springfield, MO historical universe estimates chart

Springfield, MO Universe Estimates

SeasonRankShareTV HomesChange
2024-2025740.362%454,280+1.90%
2023-2024730.358%445,800+2.17%
2022-2023750.353%436,340-0.81%
2021-2022740.360%439,890+1.74%
2020-2021740.358%432,370+15.7%
2019-2020730.349%373,700-5.60%
2018-2019720.359%395,870+1.57%
2017-2018750.348%389,750-4.71%
2016-2017750.357%409,020+1.15%
2015-2016750.357%404,370-1.79%
2014-2015750.362%411,720-1.84%
2013-2014750.362%419,450+1.18%
2012-2013740.363%414,570-2.00%
2011-2012750.369%423,010-0.30%
2010-2011740.366%424,270+0.36%
2009-2010740.368%422,740+0.18%
2008-2009740.369%421,960+2.68%
2007-2008740.364%410,930+2.14%
2006-2007760.361%402,310+1.64%
2005-2006770.359%395,820+1.88%

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