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Toledo

The Toledo, OH designated market area (DMA) is a U.S. television market serving the people in the state of Ohio. It is the 81st biggest media market by size in the United States, with a total population of 424,050 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Toledo DMA comprises 12 counties across two states, namely, Lenawee, MI; and Defiance, Fulton, Hancock, Henry, Lucas, Ottawa, Sandusky, Seneca, Williams, Wood, and Wyandot, OH.

Toledo historical universe estimates chart

Toledo Universe Estimates

SeasonRankShareTV HomesChange
2024-2025810.338%424,050-0.51%
2023-2024800.342%426,210+0.43%
2022-2023800.343%424,380+1.96%
2021-2022810.340%416,210+1.86%
2020-2021800.338%408,590+17.6%
2019-2020800.325%347,480-13.46%
2018-2019710.364%401,510+5.91%
2017-2018780.338%379,120-5.26%
2016-2017780.349%400,170+0.64%
2015-2016770.351%397,620-1.51%
2014-2015760.355%403,700-2.72%
2013-2014760.358%415,000+1.33%
2012-2013760.359%409,550-3.92%
2011-2012740.372%426,280-4.34%
2010-2011700.385%445,600+5.32%
2009-2010730.368%423,100-0.66%
2008-2009730.372%425,890+0.29%
2007-2008720.377%424,670-0.27%
2006-2007710.382%425,820-0.16%
2005-2006700.387%426,520-1.37%

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