The Toledo, OH designated market area (DMA) is a U.S. television market serving the people in the state of Ohio. It is the 81st biggest media market by size in the United States, with a total population of 424,050 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Toledo DMA comprises 12 counties across two states, namely, Lenawee, MI; and Defiance, Fulton, Hancock, Henry, Lucas, Ottawa, Sandusky, Seneca, Williams, Wood, and Wyandot, OH.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 81 | 0.338% | 424,050 | -0.51% |
| 2023-2024 | 80 | 0.342% | 426,210 | +0.43% |
| 2022-2023 | 80 | 0.343% | 424,380 | +1.96% |
| 2021-2022 | 81 | 0.340% | 416,210 | +1.86% |
| 2020-2021 | 80 | 0.338% | 408,590 | +17.6% |
| 2019-2020 | 80 | 0.325% | 347,480 | -13.46% |
| 2018-2019 | 71 | 0.364% | 401,510 | +5.91% |
| 2017-2018 | 78 | 0.338% | 379,120 | -5.26% |
| 2016-2017 | 78 | 0.349% | 400,170 | +0.64% |
| 2015-2016 | 77 | 0.351% | 397,620 | -1.51% |
| 2014-2015 | 76 | 0.355% | 403,700 | -2.72% |
| 2013-2014 | 76 | 0.358% | 415,000 | +1.33% |
| 2012-2013 | 76 | 0.359% | 409,550 | -3.92% |
| 2011-2012 | 74 | 0.372% | 426,280 | -4.34% |
| 2010-2011 | 70 | 0.385% | 445,600 | +5.32% |
| 2009-2010 | 73 | 0.368% | 423,100 | -0.66% |
| 2008-2009 | 73 | 0.372% | 425,890 | +0.29% |
| 2007-2008 | 72 | 0.377% | 424,670 | -0.27% |
| 2006-2007 | 71 | 0.382% | 425,820 | -0.16% |
| 2005-2006 | 70 | 0.387% | 426,520 | -1.37% |