The Traverse City-Cadillac, MI designated market area (DMA) is a U.S. television market serving the people in the state of Michigan. It is the 116th biggest media market by size in the United States, with a total population of 266,960 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Traverse City-Cadillac DMA comprises 25 counties, namely, Antrim, Benzie, Charlevoix, Cheboygan, Chippewa, Clare, Crawford, Emmet, Grand Traverse, Kalkaska, Lake, Leelanau, Luce, Mackinac, Manistee, Mason, Mecosta, Missaukee, Montmorency, Osceola, Oscoda, Otsego, Presque Isle, Roscommon, and Wexford, MI.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 116 | 0.213% | 266,960 | +2.86% |
| 2023-2024 | 118 | 0.208% | 259,540 | +2.13% |
| 2022-2023 | 118 | 0.205% | 254,120 | -0.72% |
| 2021-2022 | 118 | 0.209% | 255,970 | +0.88% |
| 2020-2021 | 118 | 0.210% | 253,730 | +21.3% |
| 2019-2020 | 121 | 0.196% | 209,210 | -4.26% |
| 2018-2019 | 120 | 0.198% | 218,520 | -6.36% |
| 2017-2018 | 118 | 0.208% | 233,370 | -0.86% |
| 2016-2017 | 119 | 0.205% | 235,400 | +0.75% |
| 2015-2016 | 118 | 0.206% | 233,640 | -1.20% |
| 2014-2015 | 118 | 0.208% | 236,480 | -3.08% |
| 2013-2014 | 119 | 0.211% | 243,990 | +0.91% |
| 2012-2013 | 119 | 0.212% | 241,800 | -0.92% |
| 2011-2012 | 120 | 0.213% | 244,050 | +0.56% |
| 2010-2011 | 119 | 0.209% | 242,700 | -0.94% |
| 2009-2010 | 117 | 0.213% | 245,000 | -1.07% |
| 2008-2009 | 117 | 0.216% | 247,650 | -0.02% |
| 2007-2008 | 116 | 0.220% | 247,690 | -0.40% |
| 2006-2007 | 113 | 0.223% | 248,680 | +0.44% |
| 2005-2006 | 113 | 0.225% | 247,600 | -0.74% |