The Tri-Cities, TN-VA designated market area (DMA) is a U.S. television market serving the people in the states of Tennessee and Virginia. It is the 101st biggest media market by size in the United States, with a total population of 331,520 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Tri-Cities DMA comprises 19 counties across three states, namely, Leslie, and Letcher, KY; Carter, Greene, Hawkins, Johnson, Sullivan, Unicoi, and Washington, TN; and Bristol City, Buchanan, Dickenson, Lee, Norton City, Russell, Scott, Smyth, Washington, and Wise, VA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 101 | 0.264% | 331,520 | +1.59% |
| 2023-2024 | 101 | 0.262% | 326,330 | +1.72% |
| 2022-2023 | 101 | 0.259% | 320,820 | +0.27% |
| 2021-2022 | 100 | 0.262% | 319,970 | +2.37% |
| 2020-2021 | 100 | 0.259% | 312,560 | +14.4% |
| 2019-2020 | 99 | 0.255% | 273,310 | +2.71% |
| 2018-2019 | 102 | 0.241% | 266,110 | -8.41% |
| 2017-2018 | 99 | 0.259% | 290,530 | -5.29% |
| 2016-2017 | 98 | 0.268% | 306,770 | +0.41% |
| 2015-2016 | 97 | 0.270% | 305,520 | -1.90% |
| 2014-2015 | 97 | 0.274% | 311,430 | -3.12% |
| 2013-2014 | 97 | 0.278% | 321,460 | +0.75% |
| 2012-2013 | 96 | 0.280% | 319,060 | -1.42% |
| 2011-2012 | 96 | 0.282% | 323,640 | -4.14% |
| 2010-2011 | 91 | 0.291% | 337,610 | +0.89% |
| 2009-2010 | 93 | 0.291% | 334,620 | +0.53% |
| 2008-2009 | 92 | 0.291% | 332,840 | +1.18% |
| 2007-2008 | 91 | 0.292% | 328,970 | +0.74% |
| 2006-2007 | 92 | 0.293% | 326,560 | +0.89% |
| 2005-2006 | 91 | 0.294% | 323,690 | -1.89% |