The Twin Falls, ID designated market area (DMA) is a U.S. television market serving the people in the state of Idaho. It is the 188th biggest media market by size in the United States, with a total population of 77,070 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Twin Falls DMA comprises seven counties, namely, Blaine, Cassia, Gooding, Jerome, Lincoln, Minidoka, and Twin Falls, ID.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 188 | 0.061% | 77,070 | +2.66% |
| 2023-2024 | 189 | 0.060% | 75,070 | +2.74% |
| 2022-2023 | 189 | 0.059% | 73,070 | -0.08% |
| 2021-2022 | 189 | 0.060% | 73,130 | +5.06% |
| 2020-2021 | 189 | 0.058% | 69,610 | +26.4% |
| 2019-2020 | 191 | 0.051% | 55,050 | -8.23% |
| 2018-2019 | 189 | 0.054% | 59,990 | -3.80% |
| 2017-2018 | 190 | 0.056% | 62,360 | -2.85% |
| 2016-2017 | 191 | 0.056% | 64,190 | +1.81% |
| 2015-2016 | 193 | 0.056% | 63,050 | -1.97% |
| 2014-2015 | 192 | 0.057% | 64,320 | -0.36% |
| 2013-2014 | 192 | 0.056% | 64,550 | +0.70% |
| 2012-2013 | 191 | 0.056% | 64,100 | -2.58% |
| 2011-2012 | 191 | 0.057% | 65,800 | +0.75% |
| 2010-2011 | 192 | 0.056% | 65,310 | +0.88% |
| 2009-2010 | 193 | 0.056% | 64,740 | +1.89% |
| 2008-2009 | 194 | 0.056% | 63,540 | +1.52% |
| 2007-2008 | 193 | 0.056% | 62,590 | +2.34% |
| 2006-2007 | 191 | 0.055% | 61,160 | +1.26% |
| 2005-2006 | 192 | 0.055% | 60,400 | +0.77% |