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Twin Falls

The Twin Falls, ID designated market area (DMA) is a U.S. television market serving the people in the state of Idaho. It is the 188th biggest media market by size in the United States, with a total population of 77,070 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Twin Falls DMA comprises seven counties, namely, Blaine, Cassia, Gooding, Jerome, Lincoln, Minidoka, and Twin Falls, ID.

Twin Falls historical universe estimates chart

Twin Falls Universe Estimates

SeasonRankShareTV HomesChange
2024-20251880.061%77,070+2.66%
2023-20241890.060%75,070+2.74%
2022-20231890.059%73,070-0.08%
2021-20221890.060%73,130+5.06%
2020-20211890.058%69,610+26.4%
2019-20201910.051%55,050-8.23%
2018-20191890.054%59,990-3.80%
2017-20181900.056%62,360-2.85%
2016-20171910.056%64,190+1.81%
2015-20161930.056%63,050-1.97%
2014-20151920.057%64,320-0.36%
2013-20141920.056%64,550+0.70%
2012-20131910.056%64,100-2.58%
2011-20121910.057%65,800+0.75%
2010-20111920.056%65,310+0.88%
2009-20101930.056%64,740+1.89%
2008-20091940.056%63,540+1.52%
2007-20081930.056%62,590+2.34%
2006-20071910.055%61,160+1.26%
2005-20061920.055%60,400+0.77%

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