The Utica, NY designated market area (DMA) is a U.S. television market serving the people in the state of New York. It is the 171st biggest media market by size in the United States, with a total population of 102,160 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Utica DMA comprises three counties, namely, Herkimer, Oneida East, and Otsego, NY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 171 | 0.081% | 102,160 | -1.11% |
| 2023-2024 | 171 | 0.083% | 103,310 | +0.53% |
| 2022-2023 | 172 | 0.083% | 102,770 | -3.64% |
| 2021-2022 | 170 | 0.087% | 106,650 | +4.56% |
| 2020-2021 | 171 | 0.084% | 102,000 | +20.4% |
| 2019-2020 | 172 | 0.079% | 84,750 | -7.40% |
| 2018-2019 | 169 | 0.083% | 91,520 | -2.57% |
| 2017-2018 | 171 | 0.084% | 93,930 | -5.30% |
| 2016-2017 | 171 | 0.087% | 99,190 | +0.87% |
| 2015-2016 | 172 | 0.087% | 98,330 | -3.03% |
| 2014-2015 | 171 | 0.089% | 101,400 | -2.99% |
| 2013-2014 | 171 | 0.090% | 104,520 | +1.58% |
| 2012-2013 | 172 | 0.090% | 102,890 | -1.78% |
| 2011-2012 | 172 | 0.091% | 104,750 | -0.23% |
| 2010-2011 | 171 | 0.091% | 104,990 | +0.10% |
| 2009-2010 | 170 | 0.091% | 104,890 | -1.31% |
| 2008-2009 | 169 | 0.093% | 106,280 | +0.13% |
| 2007-2008 | 169 | 0.094% | 106,140 | +0.06% |
| 2006-2007 | 169 | 0.095% | 106,080 | -0.05% |
| 2005-2006 | 166 | 0.096% | 106,130 | -0.52% |