The Waco-Temple-Bryan, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 83rd biggest media market by size in the United States, with a total population of 419,600 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Waco-Temple-Bryan DMA comprises 14 counties, namely, Bell, Brazos, Burleson, Coryell, Falls, Lampasas, Leon, Limestone, Madison, McLennan, Milam, Mills, Robertson, and San Saba, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 83 | 0.334% | 419,600 | +1.86% |
| 2023-2024 | 83 | 0.331% | 411,930 | +1.06% |
| 2022-2023 | 82 | 0.329% | 407,620 | +1.28% |
| 2021-2022 | 82 | 0.329% | 402,470 | +4.86% |
| 2020-2021 | 83 | 0.317% | 383,820 | +15.2% |
| 2019-2020 | 82 | 0.312% | 333,300 | +3.25% |
| 2018-2019 | 89 | 0.293% | 322,820 | -6.90% |
| 2017-2018 | 86 | 0.309% | 346,750 | -3.07% |
| 2016-2017 | 87 | 0.312% | 357,720 | +1.88% |
| 2015-2016 | 87 | 0.310% | 351,120 | -0.65% |
| 2014-2015 | 87 | 0.311% | 353,400 | -1.67% |
| 2013-2014 | 88 | 0.310% | 359,400 | +2.82% |
| 2012-2013 | 88 | 0.306% | 349,540 | -1.03% |
| 2011-2012 | 88 | 0.308% | 353,190 | +2.67% |
| 2010-2011 | 89 | 0.297% | 344,020 | +1.31% |
| 2009-2010 | 89 | 0.296% | 339,570 | +3.00% |
| 2008-2009 | 94 | 0.288% | 329,690 | +4.37% |
| 2007-2008 | 95 | 0.280% | 315,900 | +1.35% |
| 2006-2007 | 95 | 0.280% | 311,690 | +0.23% |
| 2005-2006 | 94 | 0.282% | 310,960 | +0.64% |