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Waco-Temple-Bryan

The Waco-Temple-Bryan, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 83rd biggest media market by size in the United States, with a total population of 419,600 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Waco-Temple-Bryan DMA comprises 14 counties, namely, Bell, Brazos, Burleson, Coryell, Falls, Lampasas, Leon, Limestone, Madison, McLennan, Milam, Mills, Robertson, and San Saba, TX.

Waco-Temple-Bryan historical universe estimates chart

Waco-Temple-Bryan Universe Estimates

SeasonRankShareTV HomesChange
2024-2025830.334%419,600+1.86%
2023-2024830.331%411,930+1.06%
2022-2023820.329%407,620+1.28%
2021-2022820.329%402,470+4.86%
2020-2021830.317%383,820+15.2%
2019-2020820.312%333,300+3.25%
2018-2019890.293%322,820-6.90%
2017-2018860.309%346,750-3.07%
2016-2017870.312%357,720+1.88%
2015-2016870.310%351,120-0.65%
2014-2015870.311%353,400-1.67%
2013-2014880.310%359,400+2.82%
2012-2013880.306%349,540-1.03%
2011-2012880.308%353,190+2.67%
2010-2011890.297%344,020+1.31%
2009-2010890.296%339,570+3.00%
2008-2009940.288%329,690+4.37%
2007-2008950.280%315,900+1.35%
2006-2007950.280%311,690+0.23%
2005-2006940.282%310,960+0.64%

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