The Watertown, NY designated market area (DMA) is a U.S. television market serving the people in the state of New York. It is the 179th biggest media market by size in the United States, with a total population of 93,260 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 179 | 0.075% | 93,260 | +1.30% |
| 2021-2022 | 179 | 0.075% | 92,060 | +7.46% |
| 2020-2021 | 180 | 0.071% | 85,670 | +20.4% |
| 2019-2020 | 181 | 0.067% | 71,180 | -10.68% |
| 2018-2019 | 178 | 0.072% | 79,690 | -2.38% |
| 2017-2018 | 179 | 0.073% | 81,630 | -7.31% |
| 2016-2017 | 178 | 0.077% | 88,070 | -1.12% |
| 2015-2016 | 177 | 0.079% | 89,070 | -1.93% |
| 2014-2015 | 177 | 0.080% | 90,820 | -3.72% |
| 2013-2014 | 176 | 0.082% | 94,330 | +1.88% |
| 2012-2013 | 177 | 0.081% | 92,590 | -0.54% |
| 2011-2012 | 177 | 0.081% | 93,090 | -2.78% |
| 2010-2011 | 176 | 0.083% | 95,750 | +1.89% |
| 2009-2010 | 177 | 0.082% | 93,970 | -1.04% |
| 2008-2009 | 177 | 0.083% | 94,960 | +3.21% |
| 2007-2008 | 177 | 0.082% | 92,010 | -2.17% |
| 2006-2007 | 176 | 0.085% | 94,050 | +3.43% |
| 2005-2006 | 178 | 0.083% | 90,930 | -3.67% |
| 2004-2005 | 175 | 0.086% | 94,390 | +3.41% |
| 2003-2004 | 177 | 0.084% | 91,280 | +1.90% |