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Wausau-Rhinelander

The Wausau-Rhinelander, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 132nd biggest media market by size in the United States, with a total population of 188,980 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.

Wausau-Rhinelander historical universe estimates chart

Wausau-Rhinelander Universe Estimates

SeasonRankShareTV HomesChange
2022-20231320.153%188,980+1.49%
2021-20221340.152%186,200+2.92%
2020-20211360.150%180,920+14.0%
2019-20201340.148%158,720+0.98%
2018-20191340.143%157,180-5.33%
2017-20181340.148%166,030-5.00%
2016-20171340.152%174,760+0.18%
2015-20161340.154%174,450-1.46%
2014-20151340.156%177,040-2.10%
2013-20141350.156%180,840+0.77%
2012-20131340.157%179,450-1.01%
2011-20121350.158%181,280-2.54%
2010-20111350.161%186,010+0.70%
2009-20101350.161%184,720+0.27%
2008-20091350.161%184,220+0.78%
2007-20081340.162%182,800+1.20%
2006-20071340.162%180,640-1.08%
2005-20061340.166%182,620+0.46%
2004-20051330.166%181,780+1.60%
2003-20041340.165%178,910+1.77%

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