The Wausau-Rhinelander, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 132nd biggest media market by size in the United States, with a total population of 188,980 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 132 | 0.153% | 188,980 | +1.49% |
| 2021-2022 | 134 | 0.152% | 186,200 | +2.92% |
| 2020-2021 | 136 | 0.150% | 180,920 | +14.0% |
| 2019-2020 | 134 | 0.148% | 158,720 | +0.98% |
| 2018-2019 | 134 | 0.143% | 157,180 | -5.33% |
| 2017-2018 | 134 | 0.148% | 166,030 | -5.00% |
| 2016-2017 | 134 | 0.152% | 174,760 | +0.18% |
| 2015-2016 | 134 | 0.154% | 174,450 | -1.46% |
| 2014-2015 | 134 | 0.156% | 177,040 | -2.10% |
| 2013-2014 | 135 | 0.156% | 180,840 | +0.77% |
| 2012-2013 | 134 | 0.157% | 179,450 | -1.01% |
| 2011-2012 | 135 | 0.158% | 181,280 | -2.54% |
| 2010-2011 | 135 | 0.161% | 186,010 | +0.70% |
| 2009-2010 | 135 | 0.161% | 184,720 | +0.27% |
| 2008-2009 | 135 | 0.161% | 184,220 | +0.78% |
| 2007-2008 | 134 | 0.162% | 182,800 | +1.20% |
| 2006-2007 | 134 | 0.162% | 180,640 | -1.08% |
| 2005-2006 | 134 | 0.166% | 182,620 | +0.46% |
| 2004-2005 | 133 | 0.166% | 181,780 | +1.60% |
| 2003-2004 | 134 | 0.165% | 178,910 | +1.77% |