USTVDB

Wichita Falls-Lawton

The Wichita Falls, TX-Lawton, OK designated market area (DMA) is a U.S. television market serving the people in the state of Oklahoma. It is the 150th biggest media market by size in the United States, with a total population of 156,680 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Wichita Falls-Lawton DMA comprises 16 counties across two states, namely, Comanche, Cotton, Jackson, Jefferson, Stephens, and Tillman, OK; and Archer, Baylor, Clay, Foard, Hardeman, Montague, Throckmorton, Wichita, Wilbarger, and Young, TX.

Wichita Falls-Lawton historical universe estimates chart

Wichita Falls-Lawton Universe Estimates

SeasonRankShareTV HomesChange
2024-20251500.125%156,680-0.99%
2023-20241490.127%158,250+1.71%
2022-20231480.126%155,590+0.31%
2021-20221490.127%155,110+0.81%
2020-20211490.127%153,870+15.8%
2019-20201470.124%132,830-4.84%
2018-20191480.127%139,590-2.38%
2017-20181490.128%142,990-6.51%
2016-20171480.133%152,950+0.30%
2015-20161470.135%152,490-1.97%
2014-20151450.137%155,550-2.65%
2013-20141440.138%159,780+0.81%
2012-20131430.139%158,500-1.27%
2011-20121420.140%160,540+2.24%
2010-20111460.136%157,030+1.67%
2009-20101490.135%154,450-2.14%
2008-20091450.138%157,820+3.62%
2007-20081490.135%152,310-0.05%
2006-20071460.137%152,380-1.66%
2005-20061440.141%154,960-0.86%

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