The Wichita Falls, TX-Lawton, OK designated market area (DMA) is a U.S. television market serving the people in the state of Oklahoma. It is the 150th biggest media market by size in the United States, with a total population of 156,680 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Wichita Falls-Lawton DMA comprises 16 counties across two states, namely, Comanche, Cotton, Jackson, Jefferson, Stephens, and Tillman, OK; and Archer, Baylor, Clay, Foard, Hardeman, Montague, Throckmorton, Wichita, Wilbarger, and Young, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 150 | 0.125% | 156,680 | -0.99% |
| 2023-2024 | 149 | 0.127% | 158,250 | +1.71% |
| 2022-2023 | 148 | 0.126% | 155,590 | +0.31% |
| 2021-2022 | 149 | 0.127% | 155,110 | +0.81% |
| 2020-2021 | 149 | 0.127% | 153,870 | +15.8% |
| 2019-2020 | 147 | 0.124% | 132,830 | -4.84% |
| 2018-2019 | 148 | 0.127% | 139,590 | -2.38% |
| 2017-2018 | 149 | 0.128% | 142,990 | -6.51% |
| 2016-2017 | 148 | 0.133% | 152,950 | +0.30% |
| 2015-2016 | 147 | 0.135% | 152,490 | -1.97% |
| 2014-2015 | 145 | 0.137% | 155,550 | -2.65% |
| 2013-2014 | 144 | 0.138% | 159,780 | +0.81% |
| 2012-2013 | 143 | 0.139% | 158,500 | -1.27% |
| 2011-2012 | 142 | 0.140% | 160,540 | +2.24% |
| 2010-2011 | 146 | 0.136% | 157,030 | +1.67% |
| 2009-2010 | 149 | 0.135% | 154,450 | -2.14% |
| 2008-2009 | 145 | 0.138% | 157,820 | +3.62% |
| 2007-2008 | 149 | 0.135% | 152,310 | -0.05% |
| 2006-2007 | 146 | 0.137% | 152,380 | -1.66% |
| 2005-2006 | 144 | 0.141% | 154,960 | -0.86% |