The Wilkes Barre-Scranton, PA designated market area (DMA) is a U.S. television market serving the people in the state of Pennsylvania. It is the 57th biggest media market by size in the United States, with a total population of 590,390 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 57 | 0.477% | 590,390 | +0.91% |
| 2021-2022 | 58 | 0.478% | 585,050 | +2.38% |
| 2020-2021 | 58 | 0.473% | 571,470 | +14.8% |
| 2019-2020 | 60 | 0.465% | 497,830 | +3.42% |
| 2018-2019 | 62 | 0.437% | 481,390 | -8.04% |
| 2017-2018 | 57 | 0.467% | 523,450 | -5.63% |
| 2016-2017 | 56 | 0.484% | 554,660 | +0.44% |
| 2015-2016 | 55 | 0.487% | 552,230 | -2.01% |
| 2014-2015 | 55 | 0.495% | 563,540 | -3.65% |
| 2013-2014 | 54 | 0.51% | 584,870 | +0.66% |
| 2012-2013 | 54 | 0.51% | 581,020 | -1.65% |
| 2011-2012 | 54 | 0.52% | 590,740 | -0.80% |
| 2010-2011 | 54 | 0.51% | 595,480 | +0.34% |
| 2009-2010 | 54 | 0.52% | 593,480 | -0.18% |
| 2008-2009 | 54 | 0.52% | 594,570 | +0.38% |
| 2007-2008 | 54 | 0.53% | 592,310 | +0.36% |
| 2006-2007 | 53 | 0.53% | 590,170 | +0.28% |
| 2005-2006 | 54 | 0.53% | 588,540 | -0.68% |
| 2004-2005 | 53 | 0.54% | 592,560 | +0.42% |
| 2003-2004 | 53 | 0.54% | 590,100 | +1.69% |