The Wilmington, NC designated market area (DMA) is a U.S. television market serving the people in the state of North Carolina. It is the 129th biggest media market by size in the United States, with a total population of 219,540 TV households as of the 2022-2023 television season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 129 | 0.177% | 219,540 | -0.38% |
| 2021-2022 | 128 | 0.180% | 220,370 | +0.55% |
| 2020-2021 | 128 | 0.181% | 219,160 | +15.5% |
| 2019-2020 | 127 | 0.177% | 189,830 | -0.29% |
| 2018-2019 | 129 | 0.173% | 190,390 | -0.55% |
| 2017-2018 | 130 | 0.171% | 191,440 | -3.17% |
| 2016-2017 | 130 | 0.172% | 197,700 | +2.46% |
| 2015-2016 | 130 | 0.170% | 192,950 | +0.18% |
| 2014-2015 | 131 | 0.169% | 192,610 | -0.75% |
| 2013-2014 | 131 | 0.168% | 194,070 | +3.00% |
| 2012-2013 | 132 | 0.165% | 188,420 | -1.21% |
| 2011-2012 | 132 | 0.166% | 190,730 | -0.47% |
| 2010-2011 | 132 | 0.165% | 191,630 | +0.88% |
| 2009-2010 | 132 | 0.165% | 189,950 | +1.32% |
| 2008-2009 | 134 | 0.164% | 187,480 | +4.29% |
| 2007-2008 | 135 | 0.159% | 179,760 | +3.21% |
| 2006-2007 | 136 | 0.156% | 174,170 | +3.79% |
| 2005-2006 | 139 | 0.152% | 167,810 | +2.60% |
| 2004-2005 | 140 | 0.149% | 163,560 | +2.83% |
| 2003-2004 | 142 | 0.147% | 159,060 | +2.39% |