The Yakima-Pasco-Richland-Kennewick, WA designated market area (DMA) is a U.S. television market serving the people in the state of Washington. It is the 114th biggest media market by size in the United States, with a total population of 268,030 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Yakima-Pasco-Richland-Kennewick DMA comprises seven counties across two states, namely, Morrow, and Umatilla, OR; and Benton, Franklin, Kittitas, Walla Walla, and Yakima, WA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 114 | 0.214% | 268,030 | +2.21% |
| 2023-2024 | 116 | 0.210% | 262,240 | +1.50% |
| 2022-2023 | 117 | 0.209% | 258,360 | -0.52% |
| 2021-2022 | 117 | 0.212% | 259,700 | +1.39% |
| 2020-2021 | 117 | 0.212% | 256,130 | +18.6% |
| 2019-2020 | 118 | 0.202% | 215,940 | -3.36% |
| 2018-2019 | 119 | 0.203% | 223,450 | -6.80% |
| 2017-2018 | 114 | 0.214% | 239,760 | +3.81% |
| 2016-2017 | 122 | 0.201% | 230,950 | +1.07% |
| 2015-2016 | 123 | 0.202% | 228,510 | -1.58% |
| 2014-2015 | 122 | 0.204% | 232,170 | -0.62% |
| 2013-2014 | 124 | 0.202% | 233,630 | +0.72% |
| 2012-2013 | 122 | 0.203% | 231,950 | +0.84% |
| 2011-2012 | 123 | 0.201% | 230,010 | +2.08% |
| 2010-2011 | 126 | 0.194% | 225,320 | +2.65% |
| 2009-2010 | 126 | 0.191% | 219,510 | +1.26% |
| 2008-2009 | 126 | 0.189% | 216,780 | +1.77% |
| 2007-2008 | 126 | 0.189% | 213,000 | -0.36% |
| 2006-2007 | 125 | 0.192% | 213,780 | +1.03% |
| 2005-2006 | 126 | 0.192% | 211,610 | +2.14% |