The Yuma, AZ-El Centro, CA designated market area (DMA) is a U.S. television market serving the people in the states of Arizona and California. It is the 164th biggest media market by size in the United States, with a total population of 124,660 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Yuma-El Centro DMA comprises two counties across two states, namely, Yuma, AZ; and Imperial, CA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 164 | 0.099% | 124,660 | +2.17% |
| 2023-2024 | 164 | 0.098% | 122,010 | -3.63% |
| 2022-2023 | 164 | 0.102% | 126,610 | +1.49% |
| 2021-2022 | 164 | 0.102% | 124,750 | +7.31% |
| 2020-2021 | 166 | 0.096% | 116,250 | +16.6% |
| 2019-2020 | 165 | 0.093% | 99,710 | -1.32% |
| 2018-2019 | 166 | 0.092% | 101,040 | -4.40% |
| 2017-2018 | 166 | 0.094% | 105,690 | -3.86% |
| 2016-2017 | 167 | 0.096% | 109,930 | +0.69% |
| 2015-2016 | 166 | 0.096% | 109,180 | -0.22% |
| 2014-2015 | 168 | 0.096% | 109,420 | -3.37% |
| 2013-2014 | 166 | 0.098% | 113,240 | +0.01% |
| 2012-2013 | 165 | 0.099% | 113,230 | +0.34% |
| 2011-2012 | 166 | 0.098% | 112,850 | -4.93% |
| 2010-2011 | 164 | 0.102% | 118,700 | +0.34% |
| 2009-2010 | 164 | 0.103% | 118,300 | +2.29% |
| 2008-2009 | 164 | 0.101% | 115,650 | +2.15% |
| 2007-2008 | 165 | 0.100% | 113,220 | +5.46% |
| 2006-2007 | 167 | 0.096% | 107,360 | +4.06% |
| 2005-2006 | 170 | 0.094% | 103,170 | +3.70% |