Amazon Prime Video is a television channel in the United States launched on February 2, 2005. Prime Video is watched by a total number of 13,658,000 people (up +6% from last week) during primetime, as of the average daily audience measurement on .
Demographic breakdown of the most recent historical ratings of Amazon Prime Video as of Thursday, November 20, 2025.
| Prime Video Daily Ratings | ||||
|---|---|---|---|---|
| Date | Daypart | Demo | Audience | Rating |
| 2025-Nov-20 | PT | HH | 8,326,500 | 6.50 |
| P2+ | 13,658,000 | 4.23 | ||
| P18-49 | 5,676,200 | 4.17 | ||
| P25-54 | 6,284,000 | 5.00 | ||
| 2025-Nov-13 | PT | HH | 7,878,200 | 6.15 |
| P2+ | 12,941,000 | 4.01 | ||
| P18-49 | 5,376,700 | 3.95 | ||
| P25-54 | 5,881,800 | 4.68 | ||
| 2025-Nov-06 | PT | HH | 7,839,700 | 6.12 |
| P2+ | 13,348,000 | 4.13 | ||
| P18-49 | 5,744,300 | 4.22 | ||
| P25-54 | 6,258,900 | 4.98 | ||
| 2025-Oct-30 | PT | HH | 7,032,700 | 5.49 |
| P2+ | 11,869,000 | 3.67 | ||
| P18-49 | 5,281,500 | 3.88 | ||
| P25-54 | 5,831,600 | 4.64 | ||
| 2025-Oct-23 | PT | HH | 7,404,200 | 5.78 |
| P2+ | 12,648,000 | 3.91 | ||
| P18-49 | 5,676,200 | 4.17 | ||
| P25-54 | 6,221,200 | 4.95 | ||
| 2025-Oct-16 | PT | HH | 8,493,000 | 6.63 |
| P2+ | 14,585,000 | 4.51 | ||
| P18-49 | 6,438,500 | 4.73 | ||
| P25-54 | 7,063,200 | 5.62 | ||
| 2025-Oct-09 | PT | P2+ | 14,931,000 | 4.62 |
| P18-49 | 6,765,200 | 4.97 | ||
| P25-54 | 7,465,400 | 5.94 | ||
| 2025-Sep-25 | PT | P2+ | 13,250,000 | 4.18 |
| 2025-Sep-18 | PT | P2+ | 15,255,000 | 4.81 |
| P18-49 | 7,602,900 | 5.67 | ||
| 2025-Sep-11 | PT | P2+ | 17,760,000 | 5.60 |
| P18-49 | 8,662,200 | 6.46 | ||
| P25-54 | 9,199,300 | 7.45 | ||
| 2025-Jan-11 | PT | P2+ | 22,070,000 | 6.96 |
| P18-49 | 9,533,800 | 7.11 | ||
| 2024-Dec-19 | PT | P2+ | 11,030,000 | 3.48 |
| P18-49 | 4,599,300 | 3.43 | ||
| P25-54 | 4,235,400 | 3.43 | ||
| 2024-Dec-12 | PT | P2+ | 12,290,000 | 3.87 |
| P18-49 | 6,195,000 | 4.62 | ||
| 2024-Dec-05 | PT | P2+ | 17,290,000 | 5.45 |
| P18-49 | 7,361,500 | 5.49 | ||
| 2024-Nov-21 | PT | P2+ | 13,720,000 | 4.32 |
| P18-49 | 5,926,800 | 4.42 | ||
| 2024-Nov-14 | PT | P2+ | 14,420,000 | 4.54 |
| P18-49 | 6,382,700 | 4.76 | ||
| 2024-Nov-07 | PT | P2+ | 13,630,000 | 4.30 |
| P18-49 | 6,288,800 | 4.69 | ||
| P25-54 | 7,248,300 | 5.87 | ||
| 2024-Oct-24 | PT | P2+ | 12,600,000 | 3.97 |
| P18-49 | 5,712,200 | 4.26 | ||
| 2024-Oct-17 | PT | P2+ | 9,810,000 | 3.09 |
| P18-49 | 4,720,000 | 3.52 | ||
| 2024-Oct-10 | PT | P2+ | 13,180,000 | 4.15 |
| P18-49 | 6,248,600 | 4.66 | ||
| 2024-Oct-03 | PT | P2+ | 12,300,000 | 3.88 |
| P18-49 | 6,074,300 | 4.53 | ||
| 2024-Sep-26 | PT | P2+ | 16,220,000 | 5.15 |
| P18-49 | 7,556,700 | 5.73 | ||
| 2023-Dec-21 | PT | HH | 5,728,000 | 4.58 |
| P2+ | 9,812,000 | 3.11 | ||
| P18-49 | 4,253,000 | 3.22 | ||
| 2023-Dec-14 | PT | HH | 4,772,000 | 3.82 |
| P2+ | 7,852,000 | 2.49 | ||
| P18-49 | 3,384,000 | 2.57 | ||
The six highest-rated scheduled programs on Prime Video by total viewership audience as of Thursday, November 20, 2025.
| Rank | Program | Audience | Change |
|---|---|---|---|
| 1 | Thursday Night Football | 14,193,000 | +6% |
| 2 | Thursday Night Kickoff | 6,789,000 | -1% |
| 3 | TNF Postgame | 5,033,000 | +1% |
| 4 | TNF Nightcap | 2,270,000 | -17% |
| 5 | TNF Tonight | 1,950,000 | +4% |
| 6 | NBA on Prime | 1,434,000 |