Believe It or Not! was a U.S. television program broadcast on NBC from Tuesday, March 1, 1949 to Thursday, October 5, 1950. Believe It or Not! was watched by a total number of 1,192,200 people (33.2% rating) per episode, as of the average monthly audience measurement for the period ending .
Demographic breakdown of the most recent historical ratings of Believe It or Not! on NBC as of Thursday, March 31, 1949.
| Believe It or Not! Monthly Ratings | |||
|---|---|---|---|
| Date | Demo | Audience | Rating |
| 1949-Mar | HH | 397,400 | 33.2 |
| P2+ | 1,192,200 | 33.2 | |
| Rank | Program | Audience | Change |
|---|---|---|---|
| 1 | Sunday Night Football | 15,313,000 | -12% |
| 2 | Sunday Night NFL Pre-Kick | 12,384,000 | -8% |
| 3 | Football Night in America | 9,833,000 | -4% |
| 4 | Nightly News with Lester Holt | 6,064,000 | |
| 5 | Chicago Med | 5,864,000 | -2% |
| 6 | Chicago Fire | 5,716,000 | |
| 7 | Chicago PD | 4,363,000 | +1% |
| 8 | Saturday Night Live | 4,290,000 | -3% |
| 9 | Law & Order: Special Victims Unit | 4,225,000 | +27% |
| 10 | B1G Saturday Night Football | 4,121,000 | +51% |
| 11 | Law & Order | 3,758,000 | +12% |
| 12 | The Voice | 3,684,000 | -32% |
| 13 | St. Denis Medical | 3,106,000 | +172% |
| 14 | Brilliant Minds | 2,980,000 | +13% |
| 15 | Happy's Place | 2,948,000 | -15% |
| 16 | Today | 2,682,000 | -8% |
| 17 | Night Court | 2,519,000 | +65% |
| 18 | Found | 2,266,000 | +15% |
| 19 | Meet the Press with Kristen Welker | 2,092,000 | -17% |
| 20 | Today 3rd Hour | 1,945,000 | +1% |
| 21 | Defying Gravity: Wicked | 1,733,000 | |
| 22 | Lopez vs. Lopez | 1,634,000 | -15% |
| 23 | Today with Hoda & Jenna | 1,365,000 | +6% |
| 24 | Dateline | 1,260,000 | -36% |
| 25 | NBC News Daily | 1,160,000 | -5% |