Believe It or Not! was a U.S. television program broadcast on NBC from Tuesday, March 1, 1949 to Thursday, October 5, 1950. Believe It or Not! was watched by a total number of 1,192,200 people (33.2% rating) per episode, as of the average monthly audience measurement for the period ending .
Demographic breakdown of the most recent historical ratings of Believe It or Not! on NBC as of Thursday, March 31, 1949.
| Believe It or Not! Monthly Ratings | |||
|---|---|---|---|
| Date | Demo | Audience | Rating |
| 1949-Mar | HH | 397,400 | 33.2 |
| P2+ | 1,192,200 | 33.2 | |
| Rank | Program | Audience | Change |
|---|---|---|---|
| 1 | Sunday Night Football | 22,381,000 | -6% |
| 2 | Sunday Night NFL Pre-Kick | 16,668,000 | -1% |
| 3 | Football Night in America | 12,671,000 | +7% |
| 4 | Nightly News with Tom Llamas | 6,224,000 | +12% |
| 5 | Meet the Press with Kristen Welker | 3,020,000 | +24% |
| 6 | Today | 2,836,000 | -1% |
| 7 | NBA Pregame | 2,507,000 | -6% |
| 8 | Happy's Place | 2,082,000 | -10% |
| 9 | Dateline Classic | 2,049,000 | +9% |
| 10 | NBA Tuesday Regular Season | 2,029,000 | +17% |
| 11 | Law & Order | 1,965,000 | -47% |
| 12 | Toast To | 1,913,000 | -16% |
| 13 | Law & Order: Special Victims Unit | 1,801,000 | -8% |
| 14 | Wicked: One Wonderful Night | 1,717,000 | -35% |
| 15 | NBC News Daily | 1,582,000 | +7% |
| 16 | NBC NBA Monday Regular Season | 1,529,000 | |
| 17 | Stumble | 1,346,000 | -8% |
| 18 | Tonight Show Starring Jimmy Fallon | 1,333,000 | +8% |
| 19 | Hunting Party | 1,254,000 | -26% |
| 20 | SNL Prime | 1,165,000 | -30% |
| 21 | The Paper | 845,000 | -28% |
| 22 | St. Denis Medical | 563,000 | -67% |
| 23 | Late Night with Seth Meyers | 497,000 | -48% |