The Big Story was a U.S. television program broadcast on NBC from Friday, September 16, 1949 to Friday, June 28, 1957. Big Story was watched by a total number of 10,312,200 people (33.7% rating) per episode, as of the average seasonal audience measurement for the period ending .
Demographic breakdown of the most recent historical ratings of The Big Story on NBC as of Thursday, May 31, 1951.
| Big Story Fortnightly Ratings | |||
|---|---|---|---|
| Date | Demo | Audience | Rating |
| 1951-Feb-25 PALL MALLS | HH | 4,093,000 | 41.5 |
| P2+ | 12,699,000 | 41.5 | |
| 1951-Feb-11 AMER. CIGAR & CIG. | HH | 4,143,000 | 37.4 |
| P2+ | 11,453,600 | 37.4 | |
| 1950-Sep-24 PALL MALLS | HH | 4,304,400 | 42.2 |
| P2+ | 12,913,200 | 42.2 | |
| Big Story Seasonal Ratings | |||
|---|---|---|---|
| Date | Demo | Audience | Rating |
| 1950-1951 | HH | 3,437,400 | 33.7 |
| P2+ | 10,312,200 | 33.7 | |
| Rank | Program | Audience | Change |
|---|---|---|---|
| 1 | Sunday Night Football | 19,542,000 | -1% |
| 2 | Sunday Night NFL Pre-Kick | 14,195,000 | -7% |
| 3 | Football Night in America | 9,465,000 | -7% |
| 4 | Nightly News with Tom Llamas | 6,532,000 | +2% |
| 5 | Today | 3,040,000 | +9% |
| 6 | Happy's Place | 2,313,000 | -15% |
| 7 | NBA Pregame | 2,306,000 | -13% |
| 8 | How the Grinch Stole Christmas! | 2,297,000 | -27% |
| 9 | Today 3rd Hour | 2,160,000 | +9% |
| 10 | NBC Movie Special | 1,950,000 | -34% |
| 11 | Dateline Mystery | 1,937,000 | +69% |
| 12 | Dateline Classic | 1,883,000 | -5% |
| 13 | NBA Tuesday Regular Season | 1,734,000 | -27% |
| 14 | St. Denis Medical | 1,724,000 | -33% |
| 15 | SNL Christmas | 1,712,000 | -10% |
| 16 | SNL Prime | 1,664,000 | +3% |
| 17 | Stumble | 1,467,000 | -2% |
| 18 | The Wall | 1,441,000 | +40% |
| 19 | Today with Jenna & Friends | 1,438,000 | -1% |
| 20 | NBC News Daily | 1,428,000 | +4% |
| 21 | Tonight Show Starring Jimmy Fallon | 1,305,000 | -4% |
| 22 | The Paper | 1,169,000 | -30% |
| 23 | Late Night with Seth Meyers | 963,000 | +12% |