Colgate Theatre was a U.S. television program aired on NBC from January 1949 to Tuesday, October 7, 1958. Colgate Theatre was watched by a total number of 4,394,300 people (34.9% rating, up +288% from May) per episode, as of the average monthly audience measurement for the period ending .
Demographic breakdown of the most recent historical ratings of Colgate Theatre on NBC as of Friday, September 30, 1949.
| Colgate Theatre Monthly Ratings | |||
|---|---|---|---|
| Date | Demo | Audience | Rating |
| 1949-Sep | HH | 1,464,800 | 34.9 |
| P2+ | 4,394,300 | 34.9 | |
| 1949-May | HH | 377,100 | 31.5 |
| P2+ | 1,131,200 | 31.5 | |
| 1949-Feb | HH | 361,500 | 30.2 |
| P2+ | 1,084,500 | 30.2 | |
| Rank | Program | Audience | Change |
|---|---|---|---|
| 1 | Nightly News with Lester Holt | 5,261,000 | -12% |
| 2 | NFL Pre-Season Game | 5,038,000 | -16% |
| 3 | Toby Keith: American Icon | 4,005,000 | |
| 4 | America's Got Talent | 3,847,000 | -20% |
| 5 | NFL Pre-Season Pre-Kick | 3,617,000 | -34% |
| 6 | NASCAR Cup Series Race | 3,500,000 | -8% |
| 7 | Today | 2,513,000 | -3% |
| 8 | American Ninja Warrior | 2,490,000 | +6% |
| 9 | Password | 2,440,000 | +2% |
| 10 | Law & Order | 2,083,000 | +6% |
| 11 | Dateline Classic | 1,799,000 | -20% |
| 12 | Law & Order: Special Victims Unit | 1,743,000 | -18% |
| 13 | The Wall | 1,712,000 | -8% |
| 14 | Law & Order: Organized Crime | 1,354,000 | -12% |
| 15 | NBC News Daily | 1,099,000 | -8% |