USTVDB

1948-1949 Television Season

The 1948-1949 television season is the third network season in the United States television history. It began on Sunday, August 29, 1948 and ended on Saturday, March 26, 1949. The effective start date of the 1948-49 season for the purposes of audience measurement was September 1, 1948 through August 31, 1949.

Demographic Estimates

Universe estimates used to calculate a program or network's rating within that particular demographic for the 1948-49 television season.

DemographicPopulationShare
Households1,197,000
Persons 2+4,392,990

Highest-Rated Programs

Ranking of the highest recorded rating achieved by programs in the Persons 2+ demographic, at any point in time, during the span of the 1948-49 network television season.

Events

1948

September

  1. Your Show Time premieres on NBC.
  2. Gulf Road Show Starring Bob Smith premieres on NBC.
  3. Chevrolet Tele-Theatre premieres on NBC.

October

  1. Philco Television Playhouse premieres on NBC.
  2. Bigelow Show premieres on NBC.
  3. Ford Television Theatre premieres on CBS.
  4. Break the Bank premieres on ABC.

November

  1. Studio One premieres on CBS.
  2. Arrow Show premieres on NBC.

December

  1. Arthur Godfrey's Talent Scouts premieres on CBS.
  2. Who Said That? premieres on NBC.

1949

January

  1. Colgate Theatre premieres on NBC.
  2. Suspense premieres on CBS.
  3. Arthur Godfrey & His Friends premieres on CBS.
  4. The Goldbergs premieres on CBS.
  5. Emmy Awards premieres on NBC.
  6. Admiral Broadway Revue premieres on DuMont.
  7. Admiral Broadway Revue premieres on NBC.

March

  1. Believe It or Not! premieres on NBC.
  2. Preview premieres on CBS.

April

  1. Fireside Theatre premieres on NBC.
  2. Morey Amsterdam Show premieres on DuMont.

May

  1. Crusade in Europe premieres on ABC.
  2. Stop the Music premieres on ABC.

June

  1. Cavalcade of Stars premieres on DuMont.
  2. Hopalong Cassidy premieres on NBC.
  3. Fireball Fun-for-All premieres on NBC.

July

  1. Mama premieres on CBS.

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