The demographic universe estimates for the 1988-1989 television season as defined and published by Nielsen Media Research.
| Demographic | Population | Share |
|---|---|---|
| Households | 90,400,000 | |
| Persons 2+ | 232,800,000 | |
| Persons 2-11 | 35,020,000 | 15.0% |
| Persons 2-5 | 14,370,000 | 6.17% |
| Persons 6-11 | 20,650,000 | 8.87% |
| Persons 6-8 | 10,550,000 | 4.53% |
| Persons 9-11 | 10,100,000 | 4.34% |
| Persons 12-14 | 9,650,000 | 4.15% |
| Persons 12-17 | 19,900,000 | 8.55% |
| Persons 15-17 | 10,250,000 | 4.40% |
| Persons 15-24 | 35,610,000 | 15.3% |
| Persons 18+ | 177,880,000 | 76.4% |
| Persons 18-34 | 67,650,000 | 29.1% |
| Persons 18-49 | 117,010,000 | 50.3% |
| Persons 21+ | 167,340,000 | 71.9% |
| Persons 21-49 | 106,650,000 | 45.8% |
| Persons 21-54 | 117,760,000 | 50.6% |
| Persons 25-49 | 91,650,000 | 39.4% |
| Persons 25-54 | 102,760,000 | 44.1% |
| Persons 35+ | 110,230,000 | 47.4% |
| Persons 35-64 | 81,670,000 | 35.1% |
| Persons 50+ | 60,870,000 | 26.2% |
| Persons 50-54 | 11,110,000 | 4.77% |
| Persons 55+ | 49,760,000 | 21.4% |
| Males 2-11 | 17,860,000 | 7.67% |
| Males 6-11 | 10,530,000 | 4.52% |
| Males 12-17 | 10,120,000 | 4.35% |
| Males 15-24 | 17,840,000 | 7.66% |
| Males 18+ | 84,470,000 | 36.3% |
| Males 18-24 | 12,640,000 | 5.43% |
| Males 18-34 | 33,680,000 | 14.5% |
| Males 18-49 | 57,830,000 | 24.8% |
| Males 21+ | 79,130,000 | 34.0% |
| Males 21-49 | 52,670,000 | 22.6% |
| Males 21-54 | 58,020,000 | 24.9% |
| Males 25-49 | 45,190,000 | 19.4% |
| Males 25-54 | 50,540,000 | 21.7% |
| Males 35-64 | 39,390,000 | 16.9% |
| Males 55+ | 21,290,000 | 9.15% |
| Females 2-11 | 17,160,000 | 7.37% |
| Females 6-11 | 10,120,000 | 4.35% |
| Females 12-17 | 9,780,000 | 4.20% |
| Females 15-24 | 17,770,000 | 7.63% |
| Females 18+ | 93,410,000 | 40.1% |
| Females 18-34 | 33,970,000 | 14.6% |
| Females 18-49 | 59,180,000 | 25.4% |
| Females 21+ | 88,210,000 | 37.9% |
| Females 21-49 | 53,980,000 | 23.2% |
| Females 21-54 | 59,740,000 | 25.7% |
| Females 25-49 | 46,460,000 | 20.0% |
| Females 25-54 | 52,220,000 | 22.4% |
| Females 35-64 | 42,280,000 | 18.2% |
| Females 55+ | 28,470,000 | 12.2% |