The 1989-1990 television season is the 44th network season in United States television history. It began on Monday, September 18, 1989 and ended on Sunday, April 29, 1990. The effective start date of the 1989-90 season for the purposes of audience measurement was Monday, September 18, 1989 through Sunday, September 16, 1990.
Universe estimates used to calculate a program or network's rating within that particular demographic for the 1989-90 TV season. See the extended 1989-1990 universe estimates.
| Demographic | Population | Share |
|---|---|---|
| Households | 92,100,000 | |
| Persons 2+ | 235,230,000 | |
| Persons 2-11 | 35,490,000 | 15.1% |
| Persons 2-5 | 14,470,000 | 6.15% |
| Persons 6-11 | 21,020,000 | 8.94% |
| Persons 6-8 | 10,630,000 | 4.52% |
| Persons 9-11 | 10,390,000 | 4.42% |
| Persons 12-14 | 9,800,000 | 4.17% |
| Persons 12-17 | 19,570,000 | 8.32% |
| Persons 15-17 | 9,770,000 | 4.15% |