The demographic universe estimates for the 1989-1990 television season as defined and published by Nielsen Media Research.
| Demographic | Population | Share |
|---|---|---|
| Households | 92,100,000 | |
| Persons 2+ | 235,230,000 | |
| Persons 2-11 | 35,490,000 | 15.1% |
| Persons 2-5 | 14,470,000 | 6.15% |
| Persons 6-11 | 21,020,000 | 8.94% |
| Persons 6-8 | 10,630,000 | 4.52% |
| Persons 9-11 | 10,390,000 | 4.42% |
| Persons 12-14 | 9,800,000 | 4.17% |
| Persons 12-17 | 19,570,000 | 8.32% |
| Persons 15-17 | 9,770,000 | 4.15% |
| Persons 15-24 | 34,940,000 | 14.9% |
| Persons 18+ | 180,170,000 | 76.6% |
| Persons 18-34 | 67,570,000 | 28.7% |
| Persons 18-49 | 118,690,000 | 50.5% |
| Persons 21+ | 169,810,000 | 72.2% |
| Persons 21-49 | 108,330,000 | 46.1% |
| Persons 21-54 | 119,740,000 | 50.9% |
| Persons 25-49 | 93,520,000 | 39.8% |
| Persons 25-54 | 104,930,000 | 44.6% |
| Persons 35+ | 112,600,000 | 47.9% |
| Persons 35-64 | 83,550,000 | 35.5% |
| Persons 50+ | 61,480,000 | 26.1% |
| Persons 50-54 | 11,410,000 | 4.85% |
| Persons 55+ | 50,070,000 | 21.3% |
| Males 2-11 | 18,100,000 | 7.69% |
| Males 6-11 | 10,720,000 | 4.56% |
| Males 12-17 | 9,960,000 | 4.23% |
| Males 15-24 | 17,490,000 | 7.44% |
| Males 18+ | 85,570,000 | 36.4% |
| Males 18-24 | 12,530,000 | 5.33% |
| Males 18-34 | 33,680,000 | 14.3% |
| Males 18-49 | 58,700,000 | 25.0% |
| Males 21+ | 80,420,000 | 34.2% |
| Males 21-49 | 53,550,000 | 22.8% |
| Males 21-54 | 59,050,000 | 25.1% |
| Males 25-49 | 46,170,000 | 19.6% |
| Males 25-54 | 51,670,000 | 22.0% |
| Males 35-64 | 40,330,000 | 17.1% |
| Males 55+ | 21,370,000 | 9.08% |
| Females 2-11 | 17,390,000 | 7.39% |
| Females 6-11 | 10,300,000 | 4.38% |
| Females 12-17 | 9,610,000 | 4.09% |
| Females 15-24 | 17,450,000 | 7.42% |
| Females 18+ | 94,600,000 | 40.2% |
| Females 18-34 | 33,890,000 | 14.4% |
| Females 18-49 | 59,990,000 | 25.5% |
| Females 21+ | 89,390,000 | 38.0% |
| Females 21-49 | 54,780,000 | 23.3% |
| Females 21-54 | 60,690,000 | 25.8% |
| Females 25-49 | 47,350,000 | 20.1% |
| Females 25-54 | 53,260,000 | 22.6% |
| Females 35-64 | 43,220,000 | 18.4% |
| Females 55+ | 28,700,000 | 12.2% |