The demographic universe estimates for the 1990-1991 television season as defined and published by Nielsen Media Research.
| Demographic | Population | Share |
|---|---|---|
| Households | 93,100,000 | |
| Persons 2+ | 237,120,000 | |
| Persons 2-11 | 35,580,000 | 15.0% |
| Persons 2-5 | 14,320,000 | 6.04% |
| Persons 6-11 | 21,260,000 | 8.97% |
| Persons 6-8 | 10,840,000 | 4.57% |
| Persons 9-11 | 10,420,000 | 4.39% |
| Persons 12-14 | 10,010,000 | 4.22% |
| Persons 12-17 | 19,750,000 | 8.33% |
| Persons 15-17 | 9,740,000 | 4.11% |
| Persons 15-24 | 34,260,000 | 14.5% |
| Persons 18+ | 181,790,000 | 76.7% |
| Persons 18-34 | 66,680,000 | 28.1% |
| Persons 18-49 | 119,330,000 | 50.3% |
| Persons 21+ | 171,820,000 | 72.5% |
| Persons 21-49 | 109,360,000 | 46.1% |
| Persons 21-54 | 121,050,000 | 51.1% |
| Persons 25-49 | 94,810,000 | 40.0% |
| Persons 25-54 | 106,500,000 | 44.9% |
| Persons 35+ | 115,110,000 | 48.6% |
| Persons 35-64 | 85,260,000 | 36.0% |
| Persons 50+ | 62,460,000 | 26.3% |
| Persons 50-54 | 11,690,000 | 4.93% |
| Persons 55+ | 50,770,000 | 21.4% |
| Males 2-11 | 18,150,000 | 7.65% |
| Males 6-11 | 10,840,000 | 4.57% |
| Males 12-17 | 10,040,000 | 4.23% |
| Males 15-24 | 17,130,000 | 7.22% |
| Males 18+ | 86,220,000 | 36.4% |
| Males 18-24 | 12,190,000 | 5.14% |
| Males 18-34 | 33,230,000 | 14.0% |
| Males 18-49 | 58,990,000 | 24.9% |
| Males 21+ | 81,280,000 | 34.3% |
| Males 21-49 | 54,050,000 | 22.8% |
| Males 21-54 | 59,650,000 | 25.2% |
| Males 25-49 | 46,800,000 | 19.7% |
| Males 25-54 | 52,400,000 | 22.1% |
| Males 35-64 | 41,120,000 | 17.3% |
| Males 55+ | 21,630,000 | 9.12% |
| Females 2-11 | 17,430,000 | 7.35% |
| Females 6-11 | 10,420,000 | 4.39% |
| Females 12-17 | 9,710,000 | 4.09% |
| Females 15-24 | 17,130,000 | 7.22% |
| Females 18+ | 95,570,000 | 40.3% |
| Females 18-34 | 33,450,000 | 14.1% |
| Females 18-49 | 60,340,000 | 25.5% |
| Females 21+ | 90,540,000 | 38.2% |
| Females 21-49 | 55,310,000 | 23.3% |
| Females 21-54 | 61,400,000 | 25.9% |
| Females 25-49 | 48,010,000 | 20.3% |
| Females 25-54 | 54,100,000 | 22.8% |
| Females 35-64 | 44,140,000 | 18.6% |
| Females 55+ | 29,140,000 | 12.3% |