The demographic universe estimates for the 2003-2004 television season as defined and published by Nielsen Media Research.
| Demographic | Population | Share |
|---|---|---|
| Households | 108,410,160 | |
| Persons 2+ | 275,580,000 | |
| Persons 2-11 | 39,480,000 | 14.3% |
| Persons 12-17 | 24,700,000 | 8.96% |
| Persons 18+ | 211,400,000 | 76.7% |
| Persons 18-34 | 64,400,000 | 23.4% |
| Persons 18-49 | 128,780,000 | 46.7% |
| Persons 25-54 | 120,660,000 | 43.8% |
| Persons 35+ | 147,000,000 | 53.3% |
| Persons 50+ | 82,620,000 | 30.0% |
| Persons 50-54 | 19,150,000 | 6.95% |
| Persons 55+ | 63,470,000 | 23.0% |
| Males 18+ | 101,540,000 | 36.9% |
| Males 18-34 | 32,460,000 | 11.8% |
| Males 18-49 | 63,950,000 | 23.2% |
| Males 55+ | 28,290,000 | 10.3% |
| Females 18+ | 109,860,000 | 39.9% |
| Females 18-34 | 31,940,000 | 11.6% |
| Females 18-49 | 64,830,000 | 23.5% |
| Females 55+ | 35,180,000 | 12.8% |